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About the content
Where in the world are people using your app? Which activities do they use most? How do they navigate through your app? Take this course to learn how to add code to your mobile app to send usage data to Google Analytics, and get answers to questions like these. This course also covers how to use Google Tag Manager to send updated information to your app without needing to redeploy the APK, and to manage all your Google Analytics tags. **This course is part of the Google Play Services series, which features a variety of different Google APIs. Designed as standalone short courses, you can take any course on its own, or take them all!** * Google Location Services on Android * **Google Analytics for Android** [this course] * App Monetization with Display Advertising * Add Google Maps to your Android App
Syllabus
Introduction
Overview of Google Play services and an introduction to the goals and structure of this series.Lesson 1 - Getting Started with Analytics
Get a Google Analytics account ID, and update your app to track all screen views.Lesson 2 - Beyond Auto Activity Tracking
Send tracking data for events, and track how your users move through the shopping process.Lesson 3 - Intro to Tag Manager
Use Tag Manager to update values in your app without having to redeploy any code. Cool, huh?Lesson 4 - Integrating Google Analytics and Tag Manager
Use Tag Manager to organize the Analytics tags in your app.Capstone Project (2 Stages)
*This project assumes that you have completed Developing Android Apps, Advanced Android App Development and Google Play Services: Location and Context, in addition to this course.* Design, then build, your own Android app.Instructors
- Jocelyn Becker - Jocelyn Becker wrote the developer guide for the very first external Google API, the Adwords API, back in 2004, and she's been documenting Google APIs and training developers to use them ever since.
- Magnus Hyttsten - Magnus Hyttsten works as a Developer Advocate at Google. He is an uncompromising software technologist and product marketing fanatic who likes to work in fast-paced environments. Prior to joining Google, he worked for a company in the Telecommunications Industry that he co-founded and worked as CTO for since 2000. He enjoys the datacenter, statically-typed programming languages, evangelizing about technology, and doing things that have not been tried before. Right now, he is extremely passionate about connecting mobile devices with the Cloud.
- Laurence Moroney - When he’s not building apps, shooting videos or writing courses in his role as Developer Advocate at Google, Laurence Moroney is usually thinking about them. He has worked in technology advocacy for more years than he can count, for companies such as Mainsoft, Microsoft and more. He cut his teeth as a developer writing systems to run surveillance and security for industries as diverse as casinos, jails and financial services. Laurence is the best-selling author of several books, including the popular ‘Legend of the Locust’ science fiction series, and dozens more on computer programming. He’s the host of the ‘Coffee with a Googler’ show on YouTube, and can be reached at @lmoroney or +LaurenceMoroney.
Content Designer
Google is an American multinational technology company specializing in Internet-related services and products. These include online advertising technologies, search, cloud computing, and software. Most of its profits are derived from AdWords, an online advertising service that places advertising near the list of search results.
Platform
Udacity is a for-profit educational organization founded by Sebastian Thrun, David Stavens, and Mike Sokolsky offering massive open online courses (MOOCs). According to Thrun, the origin of the name Udacity comes from the company's desire to be "audacious for you, the student". While it originally focused on offering university-style courses, it now focuses more on vocational courses for professionals.
