Key Information
About the content
Find out what digital marketing is and identify how it can improve your organisation’s success in an increasingly digital world with Coventry University’s free course.
Prerequisite
This course is designed for anyone interested in learning more about the value of digital marketing.
It may be of particular interest to business managers with a professional or personal interest in managing and implementing digital marketing that contributes to the success of their organisation.
The course is suitable for those with a background in business (corporate or private) or those with relevant work experience.
Syllabus
- Defining digital marketing, its key digital channels, and various presences
- Understanding digital marketing environment from macro and micro perspectives
- The online consumers: the impact of digital technology on consumer behavior
- The value and challenges of digital marketing for business development
Content Designer
Coventry University is a public research university in the city of Coventry, England, part of the wider Coventry University Group. It was formerly known as Lanchester Polytechnic until 1987, and Coventry Polytechnic until it was awarded university status in 1992. The university comprises four faculties which are made up of schools and departments which collectively run around 300 undergraduate and postgraduate courses. Across the university there are 11 research centres which specialise in different fields, from transport to peace studies.
Platform
FutureLearn is a massive open online course (MOOC) learning platform founded in December 2012.
It is a company launched and wholly owned by The Open University in Milton Keynes, England. It is the first UK-led massive open online course learning platform, and as of March 2015 included 54 UK and international University partners and unlike similar platforms includes four non-university partners: the British Museum, the British Council, the British Library and the National Film and Television School.
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