- From www.futurelearn.com
Get Started With Digital Marketing
- 2 Sequences
- Introductive Level
- Starts on May 16, 2021
- Ends on May 30, 2021
Course details
Syllabus
- Defining digital marketing, its key digital channels, and various presences
- Understanding digital marketing environment from macro and micro perspectives
- The online consumers: the impact of digital technology on consumer behavior
- The value and challenges of digital marketing for business development
Prerequisite
This course is designed for anyone interested in learning more about the value of digital marketing.
It may be of particular interest to business managers with a professional or personal interest in managing and implementing digital marketing that contributes to the success of their organisation.
The course is suitable for those with a background in business (corporate or private) or those with relevant work experience.
Editor
Coventry University is a post-1992 British university located in Coventry, England, United Kingdom. The university, which has around 17,000 students, is particularly well known for its engineering and automotive design.
Platform
FutureLearn is a massive open online course (MOOC) learning platform founded in December 2012.
It is a company launched and wholly owned by The Open University in Milton Keynes, England. It is the first UK-led massive open online course learning platform, and as of March 2015 included 54 UK and international University partners and unlike similar platforms includes four non-university partners: the British Museum, the British Council, the British Library and the National Film and Television School.