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Starts on January 18, 2021
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End date February 1, 2021
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2 sequences
assignment
Level : Introductive
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Marketing
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Language : English
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48 point
Users' reviews
Key Information
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Free access
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Fee-based Certificate
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6 hours in total
About the content
Find out what digital marketing is and identify how it can improve your organisation’s success in an increasingly digital world with Coventry University’s free course.
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Prerequisite
This course is designed for anyone interested in learning more about the value of digital marketing.
It may be of particular interest to business managers with a professional or personal interest in managing and implementing digital marketing that contributes to the success of their organisation.
The course is suitable for those with a background in business (corporate or private) or those with relevant work experience.
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Syllabus
- Defining digital marketing, its key digital channels, and various presences
- Understanding digital marketing environment from macro and micro perspectives
- The online consumers: the impact of digital technology on consumer behavior
- The value and challenges of digital marketing for business development
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Best Review
Loving every part of it!
Anonymous,
Published on January 19, 2021
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14 reviews
213 points
Anonymous,
January 19, 2021
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Loving every part of it!
