Get Started With Digital Marketing
date_range Starts on January 18, 2021
event_note End date February 1, 2021
list 2 sequences
assignment Level : Introductive
chat_bubble_outline Language : English
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Key Information

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verified_user Fee-based Certificate
timer 6 hours in total

About the content

Find out what digital marketing is and identify how it can improve your organisation’s success in an increasingly digital world with Coventry University’s free course.

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Prerequisite

This course is designed for anyone interested in learning more about the value of digital marketing.

It may be of particular interest to business managers with a professional or personal interest in managing and implementing digital marketing that contributes to the success of their organisation.

The course is suitable for those with a background in business (corporate or private) or those with relevant work experience.

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Syllabus

  • Defining digital marketing, its key digital channels, and various presences
  • Understanding digital marketing environment from macro and micro perspectives
  • The online consumers: the impact of digital technology on consumer behavior
  • The value and challenges of digital marketing for business development
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Loving every part of it!

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Anonymous,
Published on January 19, 2021
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Anonymous,
January 19, 2021
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Loving every part of it!