- From www.coursera.org
The fundamentals of hotel distribution
Course
en
English
8 h
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- Self-paced
- Free Access
- Fee-based Certificate
- 4 Sequences
- Introductive Level
Course details
Syllabus
- Week 1 - Setting the scene
The hotel business has evolved from its early days to today. Through this evolution, it has become increasingly specialized. This module introduces the business models, strategies for growth, levels of competition and biggest changes and challenges hotels have... - Week 2 - A deep dive into hotel distribution
After a rapid introduction of key pieces of terminology and technology, this module will examine in details the components of online distribution today, and focus on how to make the most of an increasingly complex distribution system. - Week 3 - Direct distribution: the key to hotel success
Distributing directly, thus building an effective and efficient website, is an essential success factor. Through this module, you will have a deep understanding of the web development process but also understand the cost of driving traffic, and the importance ... - Week 4 - How to manage your OTA
In this final module you will attack the critical issue of how to work better with Online Travel Agents. Learning best practices from OTA managers themselves, you will make sure that you are exploiting these valuable and fast growing points of sale to their ma...
Prerequisite
None.
Instructors
Peter O'Connor
Professor of information systems, Director of the MBA in Hospitality Management
Information systems
Nicolas Graf
Professeur
Management
Editor
The École supérieure des sciences économiques et commerciales (more commonly known as ESSEC Business School or ESSEC) is a leading French business and management school, founded in 1907 as a not-for-profit association (under the French law of 1901), with its main campus in Cergy. It also has branches in La Défense, Rabat and Singapore, which are used in particular for the ESSEC Global BBA and ESSEC Executive MBA programmes.
Founded by Jesuits in response to the creation of HEC Paris, it remained independent of any chamber of commerce and industry for a long time before coming under the control of the Versailles Chamber of Commerce and Industry in 1981, which became the Paris Île-de-France Chamber of Commerce and Industry in 2013. It is a member of the CY Alliance, formerly the Université Paris-Seine.
The ESSEC group offers a wide range of management courses, in particular through its 'Grande École Programme', a post-graduate preparatory course leading to a Master's degree. It also offers a BBA (Bachelor in Business Administration), specialised masters (MS), an MBA and doctorates.
Platform
Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California.
Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.
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