About the content
Is a good, solid argument enough to make an impact? How would you disprove the stance that man-made global warming is just an “opinion”? How would you explain your opinion on school tests, budget cuts, crime, immigration, safety and security issues? No doubt that your persuasiveness relies on your arguments. But your ability to influence and convince critically depends on the way you frame your message.
In today’s world, you often need to reduce a complex reality to a concise and convincing message. Framing is an approach that deals with the way we convey our message: our words, images, and metaphors. To take one basic characteristic, a good frame engages the listeners’ values and emotions – it is easy to remember and it is something that people will usually agree with intuitively.
When you enter into a debate, you might be faced with frames of your opponents – and you will have to reframe the debate. This game of framing and reframing makes the debate to look like a chessboard made out of words. Of course, politicians play this game, trying to pull the debate towards their own words and metaphors in order to win their audience. But the game can be found everywhere: in the world of business, science, media – even at home.
We invite you to join our journey of learning the game of framing and reframing. You will discover how this game is played, and how you can play it yourself.
This course suits people who are engaged with and interested in public and political debates. Not only people from the public sector will find it useful, but also engineers, consultants, managers and anyone who wants to make an impact in discussions and debates.
Practically, we will:
- Teach you the underlying patterns of the framing game, using simple and powerful models.
- Show you many recent examples of framing games, by analyzing videos of politicians playing the game of framing and reframing.
- Use professional actors to show practical examples of framing.
- Cover a large variety of policy areas.
- Discuss the moral aspects of framing. Is framing morally wrong?
- Give you the possibility to share videos with examples of frames from public debates of your country.
- Ask you to design, evaluate and analyze frames, in a way that will spark your creativity.
- Hans de Bruijn
- Jet Pagnier
Delft University of Technology (in Dutch: Technische Universiteit Delft), better known as TU Delft, is the oldest and largest public university in the Netherlands.
It is based in Delft, in the Netherlands. In the QS World University Rankings 2022, it is ranked among the top 10 engineering and technology universities in the world. In architecture and civil engineering, it was ranked 2nd in the world, after MIT (Massachusetts Institute of Technology).
Harvard University, the Massachusetts Institute of Technology, and the University of California, Berkeley, are just some of the schools that you have at your fingertips with EdX. Through massive open online courses (MOOCs) from the world's best universities, you can develop your knowledge in literature, math, history, food and nutrition, and more. These online classes are taught by highly-regarded experts in the field. If you take a class on computer science through Harvard, you may be taught by David J. Malan, a senior lecturer on computer science at Harvard University for the School of Engineering and Applied Sciences. But there's not just one professor - you have access to the entire teaching staff, allowing you to receive feedback on assignments straight from the experts. Pursue a Verified Certificate to document your achievements and use your coursework for job and school applications, promotions, and more. EdX also works with top universities to conduct research, allowing them to learn more about learning. Using their findings, edX is able to provide students with the best and most effective courses, constantly enhancing the student experience.