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Foundations of Business Strategy
Course
en
English
Subtitles available
8 h
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- Self-paced
- Free Access
- Fee-based Certificate
- 4 Sequences
- Introductive Level
- Subtitles in Vietnamese, Portuguese
Course details
Syllabus
- Week 1 - Introduction to Strategic Analysis
Welcome to the first module in the Foundations course. In this module, we'll discuss the meaning and importance of business strategy to an organization's competitive positioning. You'll learn about the strategic analysis and the SWOT, competitor, and environme... - Week 2 - Analyzing Industry Structure
Hello and welcome back. In this module, we'll explore how to assess an industry's structure and how the competitive dynamics in an industry affect profitability. We'll go into depth with the five forces tool, a common and highly influential analytical framewor... - Week 3 - Analyzing Firm Capabilities
Welcome! In this module, we'll examine the tangible and intangible assets that form an organization's strength. We'll show you in depth how to complete a capabilities analysis and how to use this analysis to guide decision making. In the Apple case study you'l... - Week 4 - Determining Competitive Position
Welcome to the final module. In these lessons, we'll explore firms' competitive positioning relative to rivals and analyze the advantages and disadvantages of four generic competitive positions firms occupy. We'll use an easy and intuitive tool--strategy maps-...
Prerequisite
None.
Instructors
Michael Lenox
Senior Associate Dean and Chief Strategy Officer
Darden School of Business
Jared Harris
Samuel L. Slover Research Chair in Business Administration
Darden School of Business
Editor
The University of Virginia (also known as UVA, UVa, Virginia) is located on the east coast of the United States in Charlottesville, Virginia. It has also been a UNESCO World Heritage Site since 1987. The university was founded in 1819 by Thomas Jefferson, the author of the Declaration of Independence and the third American president.
The University of Virginia is a renowned public institution of higher education that belongs to the Universitas 21 network. Always ranked in the top 25 American universities, it is also part of the "Public Ivies", a network of the best public universities in the country, which are reputed to offer a level of education comparable to that of Ivy League institutions.
Platform
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