- From www.coursera.org
Food & Beverage Management
- Self-paced
- Free Access
- Fee-based Certificate
- 5 Sequences
- Introductive Level
- Subtitles in Italian, Spanish, Chinese
Course details
Syllabus
- Week 1 - Products vs. Markets
How products generate value for the customer and how customers value products and their quality. - Week 2 - Tradition vs. Innovation
The role of tradition and innovation along the customer experience in the food and beverage industry. The value of brands in the tradition and innovation dilemma. - Week 3 - Local vs. Global
There is value in being local in a global market and there is value in being global in a local market. The role of distribution networks in international food and beverage markets. - Week 4 - Small vs. Big
Leveraging on size to build a competitive advantage in food and beverage markets. The design of growth strategies in different markets. - Week 5 - Great Insights from the Field
Here you can find some additional material to let you discover some practical insights of the food and beverage world.
Prerequisite
None.
Instructors
Gabriele Troilo
Associate Professor
Department of Marketing
Editor
Our ambition is to develop students' potential and foster knowledge in Business, Economics and Law through innovative learning and research activities in a multicultural environment. Bocconi is a community that constantly innovates teaching and learning technologies and that strongly believes in the power of life-long learning and networking. Now available online.
Platform
Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California.
Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.
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