Food & Beverage Management

Food & Beverage Management

Course
en
English
Subtitles available
15 h
This content is rated 4.6937 out of 5
Source
  • From www.coursera.org
Conditions
  • Self-paced
  • Free Access
  • Fee-based Certificate
More info
  • 5 Sequences
  • Introductive Level
  • Subtitles in Italian, Spanish, Chinese

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Course details

Syllabus

  • Week 1 - Products vs. Markets
    How products generate value for the customer and how customers value products and their quality.
  • Week 2 - Tradition vs. Innovation
    The role of tradition and innovation along the customer experience in the food and beverage industry. The value of brands in the tradition and innovation dilemma.
  • Week 3 - Local vs. Global
    There is value in being local in a global market and there is value in being global in a local market. The role of distribution networks in international food and beverage markets.
  • Week 4 - Small vs. Big
    Leveraging on size to build a competitive advantage in food and beverage markets. The design of growth strategies in different markets.
  • Week 5 - Great Insights from the Field
    Here you can find some additional material to let you discover some practical insights of the food and beverage world.

Prerequisite

None.

Instructors

Gabriele Troilo
Associate Professor
Department of Marketing

Editor

Our ambition is to develop students' potential and foster knowledge in Business, Economics and Law through innovative learning and research activities in a multicultural environment. Bocconi is a community that constantly innovates teaching and learning technologies and that strongly believes in the power of life-long learning and networking. Now available online.

Platform

Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California. 

Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.

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