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assignment Level : Introductory
chat_bubble_outline Language : Chinese
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timer 20 hours in total

About the content

本课程讨论人、媒介、信息在社会化媒体环境下的新规律。The course introduces students to regular patterns of interaction among people, media and information under our surrounding social media .

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第一周:  序言  计算机信息技术的变革,是造就数字媒体,改变人、媒介、信息之间关系的核心。











1st week: Introduction. IT revolution brings up digital media and transforms the relationship among people, media & information.

2nd week: The fundamental structure of web. Social media as a platform, the framework of media, the paths of messages transition & diffusion.

3rd week: Observation and discrimination of the special crowds (communities) living in the words of social media. Introduction of useful methods & tools for identifying online communities (data analytics).

4th week: Clarifying the principles of embedding, concatenation and emergence operations in online society. Analysis the different stages in the development of community.

5th week: Emotional relationships among online crowds. Sentimental analysis in social network.

6th week: Understanding the word-of-mouth in social network; how it is engendered or formed, its dynamics, and its effects in online society, with test tools and estimate methods.

7th week: The unique effect of occupying the entrance in webs. Take APP as case-study to show the values of the terminals of mobile phones, the classification of APP, position analysis, the types of putting-on the market, customer analysis and effects, etc. of advertisement. 

8th week: PR vs. Marketing in socialnet. Net is already a popular social stage for modern public communication. Analysis the basic methods for online planning or strategy, the new standards & criteria for Big Data PR.

9th week: The importance of searching engines in the mobile epoch. The evolution of mobile searching, competition in the terminals of mobile searching, the competition in between desk & mobile search engines, users’ habits with media equipment and their effects. The current situation, perspectives and problems with applying search engines in brand communication, market promotion, etc.

10th week: Summary and discussion.



  • Shian Cheng 程 士安 - Journalism School

Content Designer

Fudan University
Founded in 1905, Fudan University is one of China’s leading research universities playing a vital role in the cultural, social and economic development of the country. It is growing into a globally influential university that attracts 35,000 students from across China and 150 countries around the world. The university offers a unique educational experience focused on broad-based, multidisciplinary learning as well as depth of study.



Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California. 

Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.

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