About the content
本课程讨论人、媒介、信息在社会化媒体环境下的新规律。The course introduces students to regular patterns of interaction among people, media and information under our surrounding social media .
第一周: 序言 计算机信息技术的变革，是造就数字媒体，改变人、媒介、信息之间关系的核心。
1st week: Introduction. IT revolution brings up digital media and transforms the relationship among people, media & information.
2nd week: The fundamental structure of web. Social media as a platform, the framework of media, the paths of messages transition & diffusion.
3rd week: Observation and discrimination of the special crowds (communities) living in the words of social media. Introduction of useful methods & tools for identifying online communities (data analytics).
4th week: Clarifying the principles of embedding, concatenation and emergence operations in online society. Analysis the different stages in the development of community.
5th week: Emotional relationships among online crowds. Sentimental analysis in social network.
6th week: Understanding the word-of-mouth in social network; how it is engendered or formed, its dynamics, and its effects in online society, with test tools and estimate methods.
7th week: The unique effect of occupying the entrance in webs. Take APP as case-study to show the values of the terminals of mobile phones, the classification of APP, position analysis, the types of putting-on the market, customer analysis and effects, etc. of advertisement.
8th week: PR vs. Marketing in socialnet. Net is already a popular social stage for modern public communication. Analysis the basic methods for online planning or strategy, the new standards & criteria for Big Data PR.
9th week: The importance of searching engines in the mobile epoch. The evolution of mobile searching, competition in the terminals of mobile searching, the competition in between desk & mobile search engines, users’ habits with media equipment and their effects. The current situation, perspectives and problems with applying search engines in brand communication, market promotion, etc.10th week: Summary and discussion.
- Shian Cheng 程 士安 - Journalism School
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