Key Information
About the content
There is no shortage of advice on how to communicate, but knowing which advice to pay attention to, and how to apply the right communication strategy to achieve a given objective, or even to avoid making things worse, is not easy.
Evidence-based business communication focuses on evaluating the evidence in support of different communication strategies, and guiding managers to identify the best strategy for different communication objectives. Using the evidence-based management (EBM) framework, this communications course provides learners with the tools to evaluate the quality of their communication efforts.
The communications skills developed in this course are particularly valuable for those interested in pursuing a marketing or communications role, marcomms professionals emerging leaders, established managers, and entrepreneurs.
This course is part of the Evidence-Based Management MicroMasters Program.
At the end of the course, students will be able to:
- Determine stakeholder interests and requirements.
- Employ evidence-based decision making to determine appropriate methods of communicating to stakeholders.
Prerequisite
Students are required to have completed EBM01x. This course is a graduate level course that assumes an undergraduate degree level understanding in a non-cognate area.
Syllabus
Theory and best practice in the area of interpersonal communication. Week 2: Business writing
Principles of effective business writing. Week 3: Presentation skills
Principles of effective public speaking and business presentations. Week 4: Rhetoric and persuasion
Importance of rhetoric and persuasion to effective business communication. Week 5: Data visualization
Different strategies for presenting complex concepts visually. Week 6: Stakeholders and communication
Select and apply different business communication strategies for different communication objectives.
Instructors
Karen Jansen
Associate Professor in Management
Australian National University
Byron Keating
Co-Developer
Australian National University
Patrick L'Espoir Decosta
Co-Developer
Australian National University
Content Designer
Platform
Harvard University, the Massachusetts Institute of Technology, and the University of California, Berkeley, are just some of the schools that you have at your fingertips with EdX. Through massive open online courses (MOOCs) from the world's best universities, you can develop your knowledge in literature, math, history, food and nutrition, and more. These online classes are taught by highly-regarded experts in the field. If you take a class on computer science through Harvard, you may be taught by David J. Malan, a senior lecturer on computer science at Harvard University for the School of Engineering and Applied Sciences. But there's not just one professor - you have access to the entire teaching staff, allowing you to receive feedback on assignments straight from the experts. Pursue a Verified Certificate to document your achievements and use your coursework for job and school applications, promotions, and more. EdX also works with top universities to conduct research, allowing them to learn more about learning. Using their findings, edX is able to provide students with the best and most effective courses, constantly enhancing the student experience.
