Evidence-Based Business Communication
list 6 sequences
assignment Level : Intermediate
chat_bubble_outline Language : English
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Key Information

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verified_user Fee-based Certificate
timer 48 hours in total

About the content

There is no shortage of advice on how to communicate, but knowing which advice to pay attention to, and how to apply the right communication strategy to achieve a given objective, or even to avoid making things worse, is not easy.

Evidence-based business communication focuses on evaluating the evidence in support of different communication strategies, and guiding managers to identify the best strategy for different communication objectives. Using the evidence-based management (EBM) framework, this communications course provides learners with the tools to evaluate the quality of their communication efforts.

The communications skills developed in this course are particularly valuable for those interested in pursuing a marketing or communications role, marcomms professionals emerging leaders, established managers, and entrepreneurs.

This course is part of the Evidence-Based Management MicroMasters Program.

At the end of the course, students will be able to:

  • Determine stakeholder interests and requirements.
  • Employ evidence-based decision making to determine appropriate methods of communicating to stakeholders.

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Prerequisite

Students are required to have completed EBM01x. This course is a graduate level course that assumes an undergraduate degree level understanding in a non-cognate area.

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Syllabus

Week 1: Interpersonal communication
Theory and best practice in the area of interpersonal communication. Week 2: Business writing
Principles of effective business writing. Week 3: Presentation skills
Principles of effective public speaking and business presentations. Week 4: Rhetoric and persuasion
Importance of rhetoric and persuasion to effective business communication. Week 5: Data visualization
Different strategies for presenting complex concepts visually. Week 6: Stakeholders and communication
Select and apply different business communication strategies for different communication objectives.
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Instructors

Karen Jansen
Associate Professor in Management
Australian National University

Byron Keating
Co-Developer
Australian National University

Patrick L'Espoir Decosta
Co-Developer
Australian National University

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Content Designer

Australian National University
Australian National University
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Platform

Edx

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