Entrepreneurship Strategy: From Ideation to Exit
list 4 sequences
assignment Level : Introductive
chat_bubble_outline Language : English
language Subtitles : French
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Key information

credit_card Free access
verified_user Fee-based Certificate
timer 8 hours in total

About the content

This course covers in the chronological order each defining step of an entrepreneurial project. It begins with very personal considerations related to getting to better know yourself better so as to decide if you are ready for the multiple challenges of entrepreneurship. It then deals with creativity in order to provide the right set of tools to find an idea with the right potential to disrupt an existing business. We then discuss how to gather a founding team, how to raise money to initiate the project, and how to deal with day to day cash management. Later in the course, we discuss the art of selling, focusing on business to business sales, and how to measure the product launch phase using cohort analysis. Later on, we discuss the challenges of HR in an entrepreneurial environment, and of recruiting at a point where nobody knows your company. We then describe very practical techniques to initiate the international development of a small company. Last, we cover the exit strategy topic.

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Syllabus

WEEK 1 - Knowing who you are
Welcome to the module 1. In this week, we’re going to deal with knowing who you are, because knowing yourself is the key to shaping a project that will truly fulfill you. We will talk about your “intimate mechanics”, and take a closer look at your inner functioning. We will also discuss your intrinsic values to help you assess if they match the demanding reality of entrepreneurship. Finally, we will see how you can analyze and then consolidate your “belief system”, i.e. the set of values that are the pillars of your personal and professional life.

WEEK 2 - Securing the first key steps of your entrepreneurial project
Welcome to the module 2- this week, you will learn about some creativity techniques designed for entrepreneurship. You will also learn a step by step strategy to gather a founding team. Finally, you will be able to learn about the analysis of your financial strategy, so as to decide if you should raise money…or not…and how.

WEEK 3 - Igniting your project
In this module, you will learn the basics of day to day cash management as well as selecting and monitoring the right financial indicators. In the second part of this module, you will learn the importance of Selling: the great art of creating. We will also discuss about how to maintain rapport and how to launch a product by using the cohort analysis.

WEEK 4 - The path to maturity
In this module, you will explore the challenges of human resources i.e. recruiting when nobody knows you, training on constantly evolving processes, and managing on a perpetually changing scale. Furthermore, a step by step strategy to international expansion. Finally, you will understand the importance of exit strategies.

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Instructors

Ambroise Huret
Partner at Eleven Strategy & Management
strategy and management

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Content designer

HEC Paris

HEC Paris, founded in 1881 by the Paris Chamber of Commerce and Industry, is one of France’s oldest elite higher education Grandes Ecoles. Throughout its 130-year history, HEC Paris has consistently attracted individuals highly capable and talented, innovative and entrepreneurial, ambitious and open-minded, capable of becoming architects of a responsible world. What makes HEC unique is its conviction shared by the HEC community: knowledge determines the freedom and entrepreneurship required for a better world.

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Platform

Coursera

Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California. 

Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.

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Best review

I really enjoyed this hands-on course, where you learn tips from others in the field. The lessons on sales and finance were really gold nuggets. Only the part about generating ideas was a little less convincing. In any case, congratulations to the whole team and thank you!

Published on February 4, 2018
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on the February 4, 2018
starstarstarstarstar

I really enjoyed this hands-on course, where you learn tips from others in the field. The lessons on sales and finance were really gold nuggets. Only the part about generating ideas was a little less convincing. In any case, congratulations to the whole team and thank you!

on the February 2, 2018
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Many valuable lessons, that every entrepreneur should learn about. The course is qualitative with a knowledgeable speaker & real-life entrepreneurs sharing their experiences and expertise. I ate up this course, which helped me push forward and build up my idea for my own entrepreunarial journey. Thank you.

on the January 10, 2018
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Excelent this course, the teacher is excelent and the participation of the guest is very good. In resume the course have information very valuable