- From www.coursera.org
Entrepreneurship Capstone
- Self-paced
- Free Access
- Fee-based Certificate
- 6 Sequences
- Introductive Level
Course details
Syllabus
- Week 1 - Defining the Opportunity
Value innovation, your solution, and your initial business model canvas - Week 2 - Discovering the Customer
Discovering the customer and interviewing customers - Week 3 - Understanding Customers
Analyzing customers - Week 4 - Creating the Marketing and Sales Strategy
Marketing mix, sales forecasting, and managing the sales pipeline - Week 5 - Refining the Solution
Product fit, validation, and scaling. - Week 6 - Crafting the Business Plan
Creating a business plan
Prerequisite
None.
Instructors
Dr. James V. Green
Director of Entrepreneurship Education
Maryland Technology Enterprise Institute
Editor
The University of Maryland is the state's flagship university and one of the nation's leading public research universities. A world leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs.
Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of national academies and a large number of Fulbright scholars. The institution has an operating budget of $1.8 billion, raises $500 million a year in external research funding and recently completed a $1 billion fundraising campaign.
Platform
Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California.
Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.
This content is rated 3.75 out of 5
(no review)This content is rated 3.75 out of 5
(no review)Complete this resource to write a review