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Entrepreneurship 3: Growth Strategies
Course
en
English
4 h
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- Self-paced
- Free Access
- Fee-based Certificate
- 4 Sequences
- Introductive Level
Course details
Syllabus
- Week 1 - Module 1: Acquiring Customers and Forecasting Demand
This first module focuses on strategies to acquire customers and understand product demand when a start-up is in growth mode. You’ll learn foundational economic concepts in customer acquisition, including customer value over time, customer lifetime value and ... - Week 2 - Module 2: Marketing and PR
In this module, you'll explore the strategies modern start-ups use to get the word out about new products and services. You'll learn the three primary modes of digital marketing (owned, paid, and earned), and when and how these media options can be utilized b... - Week 3 - Module 3: Cost Structures, Pricing, and Tracking
This module was designed to give you a strong foundation in the economics around growing a start-up, including how to understand and implement cost targets, pricing strategies, and outcome measurement. You’ll learn the math behind creating cost targets and ma... - Week 4 - Module 4: Creating and Scaling Company Culture
This module explores the best approaches for attracting and retaining talent, creating a company culture that is conducive to growth, and how company founders and early employees can learn to delegate authority and manage the people-based growing pains that ma...
Prerequisite
None.
Instructors
David Bell
Xinmei Zhang and Yongge Dai Professor, Professor of Marketing
Marketing
Ethan Mollick
Associate Professor
Associate Professor of Management- Wharton School
Laura Huang
Assistant Professor
Management
David Hsu
Richard A. Sapp Professor of Management
The Wharton School
Karl T. Ulrich
Vice Dean of Entrepreneurship and Innovation
The Wharton School
Lori Rosenkopf
Vice Dean and Director, Wharton Undergraduate Division
Simon and Midge Palley Professor of Management
Kartik Hosanagar
Professor
Wharton School
Editor
The University of Pennsylvania (commonly known as Penn), founded in 1740, is a private university located in Philadelphia, Pennsylvania, USA. A member of the Ivy League, Penn is the fourth oldest institution of higher learning in the United States and considers itself the first university in the United States to offer both undergraduate and graduate degrees.
Platform
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