Entrepreneurship 103: Show Me The Money

Entrepreneurship 103: Show Me The Money

Course
en
English
20 h
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Source
  • From www.edx.org
Conditions
  • Self-paced
  • Free Access
  • Fee-based Certificate
More info
  • 10 Sequences
  • Introductive Level

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Course details

Syllabus

  • Understand the Decision-Making Unit
  • Navigate the Decision-Making Process
  • Develop a Pricing Framework
  • Map the Sales Process
  • Choose or Design a Business Model
  • Measure the Cost of Customer Acquisition
  • Estimate the Lifetime Value of Your Customer

Prerequisite

Recommended:

  • Entrepreneurship 101: Who is your customer?
  • Entrepreneurship 102: What can you do for your customer?

Instructors

Bill Aulet
Managing Director, Martin Trust Center for MIT Entrepreneurship
MIT

Erdin Beshimov
Lecturer, MIT and Director of the MIT Bootcamps Program
Massachusetts Institute of Technology

Editor

MIT is a world-class educational institution where teaching and research — with relevance to the practical world as a guiding principle — continue to be its primary purpose.

MIT is independent, coeducational, and privately endowed. Its five schools and one college encompass numerous academic departments, divisions and degree-granting programs, as well as interdisciplinary centers, laboratories and programs whose work cuts across traditional departmental boundaries.

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