English for Effective Business Writing
link Source: www.coursera.org
list 6 sequences
assignment Level : Introductive
chat_bubble_outline Language : English
card_giftcard 160 point
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Key Information

credit_card Free access
verified_user Fee-based Certificate
timer 20 hours in total

About the content

This course aims to improve your Business English writing skills by developing your use of vocabulary, grammar, understanding of different business writing genres, and your ability to write professional business documents. Skills learned in this course will be used in the cross-cultural communications course and help prepare you to produce the professional business documents in the Capstone project. After completing this course, you will be able to: - write business emails - write an executive summary - write persuasively in English - adapt content to purpose, context and audience - use appropriate style and tone of writing for business purposes

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Syllabus

  • Week 1 - Welcome Module
    Welcome to Week 1! This week, we will cover Module 1 where we introduce you to the objectives and structure of this Specialization and course.
  • Week 2 - Business writing genres
    Welcome to Week 2! This week we will cover Module 2 where we introduce you to basic genres of business writing and the writing process. You will also be introduced to vocabulary and language skills common to business communications.
  • Week 3 - Writing emails
    Welcome to Week 3! This week we will cover Module 3 where we introduce you to emailing and the language skills you will use in business emails. You will also be introduced to vocabulary and language skills common to business communications.
  • Week 4 - Writing memos
    Welcome to Week 4! This week we will cover Module 4 where we introduce you memos and how to write according to audience and purpose. You will also be introduced to vocabulary and language skills common to business communications.
  • Week 5 - Writing executive summaries
    Welcome to Week 5! This week we will cover Module 5 where we introduce you to executive summaries and language skills you will use when writing persuasively. You will also be introduced to vocabulary and language skills common to business communications.
  • Week 6 - Concluding module
    Welcome to Week 6! This week we will cover Module 6 where we will conclude the course and you will need to complete the final exam and post-course survey.
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Instructors

Sean McMinn, Senior Insructor

Center for Language Education

Kin Tang, Instructor

Center for Language Education

Delian Gaskell, Instructor

Center for Language Education

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Content Designer

The Hong Kong University of Science and Technology

The Hong Kong University of Science and Technology - A dynamic, international research university, in relentless pursuit of excellence, leading the advance of science and technology, and educating the new generation of front-runners for Asia and the world.

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Platform

Coursera

Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California. 

Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.

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very helpful

Anonymous
Anonymous,
Published on February 20, 2021
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Anonymous,
February 20, 2021
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very helpful

Anonymous,
September 7, 2020
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very helpful in terms of English proficiency

Anonymous,
July 7, 2020
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very good