Engagement & Nurture Marketing Strategies

Engagement & Nurture Marketing Strategies

Course
en
English
4 h
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Source
  • From www.coursera.org
Conditions
  • Self-paced
  • Free Access
  • Fee-based Certificate
More info
  • 4 Sequences
  • Introductive Level

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Course details

Syllabus

  • Week 1 - Social Strategy Overview
    In this module, you will learn the three social strategies being used by organizations today.
  • Week 2 - Engagement Strategy
    In this module, you will learn the social engagement strategy. You will see how organizations are using it today, what metrics they use to gauge success, and a real-world best practice example.
  • Week 3 - Nurture Marketing Strategy
    In this module, you will learn the nurture marketing strategy. You will understand why landing pages are so important and how to effectively use a multimedia filter and focus blog to enable real-time marketing results.
  • Week 4 - Developing a Great Blog
    In this module, you will learn how to develop a filter and focus blog, create engaging content, and tips to be effective with it.

Prerequisite

None.

Instructors

Randy Hlavac
Lecturer, Medill IMC; CEO, Marketing Synergy Inc

Editor

Northwestern University is an American university located in Evanston (just north of Chicago), in the US state of Illinois. It is one of the most prestigious universities in the world, particularly for journalism, economics and theatre. The university has two campuses, one in Evanston (the main campus) and one in downtown Chicago.

Platform

Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California. 

Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.

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