Engagement & Monetization | Mobile Games

##Lesson 1

Engagement

Students will learn the best design strategies to keep players interested and engaged, and come to understand what it takes to build an appealingly addictive game. We'll talk about designing game difficulty, and including competition and social networks to get players more involved in your game. Inspiring genuine engagement is critical for a game to produce revenue in the long-term.##Lesson 2

Monetization Models

We'll discuss monetization strategies for both premium games—which cost a set price to download—and free-to-download “freemium” games which rely on things like ads and in-app purchases to generate revenue. Topics will include a comparison of both premium and freemium models, how to make a profit from them, and how to effectively implement ads and in-app purchases.##Lesson 3

Best Publishing Practices

Here we’ll look at the final steps you’ll want to take before submitting your game to the app store. This lesson will cover how to get useful player feedback, and how to test out versions of your game with A/B testing. We'll also discuss design strategies for choosing what will appear in the app store—like icons and screenshots—so that your game is appealing to potential players, stands out against the competition, and encourages shoppers to become customers.