- From www.coursera.org
El plan de marketing
Course
es
Spanish
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- Self-paced
- Free Access
- 4 Sequences
- Introductive Level
Course details
Syllabus
- Week 1 - Análisis
Objetivos de Aprendizaje.• Presentar el concepto del Plan de Marketing• Hablar sobre las distintas definiciones posibles de qué es un Plan de Marketing• Entender cuál debería de ser el objetivo y estructura de un Plan de Marketing• Analizar las distintas e... - Week 2 - Estrategia de marketing
Objetivos de Aprendizaje • Presentar el concepto de Estrategia de Marketing• Hablar sobre los distintos posibles objetivos de una Estrategia de Marketing: captación de clientes vs. Retención de clientes• Analizar tendencias en Estrategias de Marketing: de c... - Week 3 - Implementacion del marketing mix
Objetivos de Aprendizaje • Presentar el concepto del Marketing Mix, los 4Ps y su rol en el proceso del Plan de Marketing. Largo plazo vs. Corto plazo, la estrategia vs. la táctica de su Plan de Marketing• Entender la relación entre decisiones del Marketing M... - Week 4 - Resultados esperados
Objetivos de Aprendizaje• Presentar el concepto de los resultados esperados en el Plan de Marketing• Saber hacer una Cuenta de P&G para el Plan de Marketing• Definir el presupuesto de tu Plan de Marketing• Entender la razón por la cual usamos objetivos no ...
Prerequisite
None.
Editor
IE Business School, whose full name is Instituto de Empresa Business School, is a Spanish business school based in Madrid.
It is regularly recognised by various rankings as one of the best business schools in Europe and the world, and one of the best in Spain, particularly for its MBA programme.
Founded in 1973 by Diego del Alcázar, the school offers a wide range of management programmes and degrees: MBA, Global MBA, Executive MBA, Master in Management (MIM), specialised masters including the Master in Finance (MiF), Doctorates (DBA and PhD), as well as Executive Education programmes for senior executives.
Some 1,500 students from 70 countries graduate from the school every year, and 3,500 managers follow one of its courses.
Platform
Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California.
Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.
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