El arte de vender: introducción a las ventas

Course
es
Spanish
16 h
This content is rated 5 out of 5
Source
  • From www.edx.org
Conditions
  • Self-paced
  • Free Access
  • Fee-based Certificate
More info
  • 4 Sequences
  • Introductive Level
  • Starts on July 31, 2023
  • Ends on December 14, 2023

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Course details

Syllabus

  • Semana I : El concepto de ventas
    • Definición, facilitadores de ventas y características del vendedor.
  • Semana II: Desarrollo de la propuesta de valor
    • Cómo lograr valor, desarrollo de las necesidades implícitas y convertir las características en beneficios.
  • Semana III : El proceso de ventas
    • Preventa, la planeación de ventas y prospectar.
  • Semana IV : El contacto comercial
    • La ambientación, presentación del producto y del producto a la marca.

Prerequisite

None.

Instructors

Ivan Moya
Maestría en Marketing, Especiaista en Mercadeo y Administrador de Empresas, vendedor professional con más de 30 años de experiencia, como asesor, director, gerente de ventas y director general
Pontificia Universidad Javeriana

Editor

Founded in 1623 and governed by the Jesuits, the Universidad Javeriana is a private and not-for-profit institution of higher education. It is legally established under ecclesiastical law, recognized by the Colombian State to operate and authorized to award academic degrees. Formally accredited, it has a flexible and articulated academic offering focused on the personal guidance of the student that is characteristic of Jesuit education, and well supported by Information and Communication Technologies.

The University is nationally recognized for its influence on Colombia’s development. It articulates with other higher education institutions and national and international research and development centers, especially with those belonging to the Society of Jesus. The comprehensive formation of the human being and the conservation, transmission and development of science and culture, transcending the purely informative and technical aspects of education, characterize its specific educational purpose.

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