- From www.edx.org
Marketing Analytics
- 12 Sequences
- Advanced Level
- Starts on January 31, 2021
- Ends on May 3, 2021
Course details
Syllabus
Week 1: Introduction to Marketing Analytics and Customer Analysis
Week 2: Market Segmentation
Week 3: Preference measurement
Week 4: Consumer Choice Models
Week 5: Customer Lifetime Value
Week 6: New Product Decisions
Week 7: New Product Decisions
Week 8: New Product Decisions
Week 9: Pricing Analytics and Optimization
Week 10: Pricing Analytics and Optimization
Week 11: Advertising
Week 12: Sales Promotions and Course Review
Prerequisite
Undergraduate probability, statistics and calculus.
Familiarity with R or a similar programming language.
Instructors
Kamel Jedidi
John Howard Professor of Business and Chair of the Marketing Division
Columbia University
Asim Ansari
William T. Dillard Professor of Marketing
Columbia University
Editor
Columbia University is a private university located in Morningside Heights, in the north-western part of the borough of Manhattan, in New York (United States). Its origins lie in King's College, founded in 1754 by King George II of Great Britain. It is one of the oldest institutions of higher learning in the United States and is part of the Ivy League group of eight of the country's oldest, most famous, most prestigious and most elitist universities.
Columbia is one of the most selective and prestigious universities in the world. The admission rate was 5.1% in 2019, comparable to Harvard and Stanford. Ranked first in the United States for research, it is sixth in the world (fourth in the United States) in the CUWR ranking of the world's top 1,000 universities and eighth in the Shanghai University Rankings.
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