Drug Commercialization

Drug Commercialization

12 h
This content is rated 4.5 out of 5
  • From www.coursera.org
  • Self-paced
  • Free Access
  • Fee-based Certificate
More info
  • 4 Sequences
  • Introductive Level

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Course details


  • Week 1 - Welcome!
  • Week 1 - Pharmacoeconomics in Drug Development, Jan Hirsch, Ph.D.
  • Week 1 - Intellectual Property Strategy & BioSimilars, Williams Ettouati, Pharm.D.
  • Week 2 - Marketing Pharmaceuticals & Biotechnology Drugs, Williams Ettouati, Pharm.D.
  • Week 2 - Managed Markets and Sales Strategy, Doral Fredericks, Pharm.D., MBA
  • Week 3 - Strategic Alliances in Academia, Pharma and Biotech, Williams Ettouati, Pharm. D.
  • Week 3 - Business Models and Portfolio Management
  • Week 4 - Academic Industry partnership "Various models, Various outcomes", Remi Brouard, M.D.
  • Week 4 - From Start up to Success in Biotech, Barry Quart, Pharm.D.




Williams S. Ettouati, Pharm.D.
Director, Industrial Relations & Development; Health Sciences Associate Clinical Professor, N.S.
Skaggs School of Pharmacy and Pharmaceutical Sciences

Joseph D. Ma
Associate Professor of Clinical Pharmacy
Skaggs School of Pharmacy and Pharmaceutical Sciences


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