Drive Traffic to Your Website With Search Engine Optimization (SEO)

Part 1 - Incorporate SEO in your organization’s marketing strategy
1. Discover how Google works
2. Assess the relevance of SEO for your organization
3. Build your roadmap
Quiz: Describe how Google works and the purpose of SEO

Part 2 - Research appropriate keywords and key phrases
1. Recognize the various types of keywords
2. Begin your keyword research
3. Geotag your keywords
Quiz: Identify relevant keywords

Part 3 - Optimize your website
1. Install the right tools
2. Perform an audit of your website
3. Optimize the content of your web pages
4. Build your content machine
5. Get some practice by optimizing a page of content
Quiz: Follow on-page SEO best practices

Part 4 - Boost your ranking with backlinks
1. Increase your website's authority
2. Build partnerships
3. Get your first backlinks
Quiz: Get your first links

Part 5 - Measure the impact of your SEO strategy
1. Analyze your KPIs with Google Analytics
2. Track your progress using Google Search Console
Quiz: Use the appropriate tracking tools

Certificate