Discover Digital Marketing

Discover Digital Marketing

Course
en
English
8 h
This content is rated 0 out of 5
Source
  • From openclassrooms.com
Conditions
  • Self-paced
  • Free Access
More info
  • 3 Sequences
  • Introductive Level

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Course details

Syllabus

Part 1 - Identify the Benefits of Digital Marketing

  1. Discover the Basics of Marketing
  2. Discover the Basics of Digital Marketing
  3. Compare Digital Marketing and Traditional Marketing

 Quiz: Identify the Benefits of Digital Marketing


Part 2 - Create a Digital Marketing Plan to Reach Your Goals

  1. Create a Roadmap
  2. Clarify the Goals of Your Marketing Campaign
  3. Carry Out Market Research
  4. Develop a Marketing Strategy in Line With Your Goal
  5. Create an Activity Plan Using a Template

 Quiz: Create a Digital Marketing Plan to Reach Your Goals


Part 3 - Monitor the Performance of a Marketing Campaign

  1. Manage Customer Relations Online
  2. Attract Prospects to Your Website
  3. Turn Visitors Into Leads
  4. Drive Sales With Calls to Action
  5. Turn Your Customers Into Brand Ambassadors

Prerequisite

None.

Instructors

Guillaume Parrou
Directeur produit et power learner

Mike Weston
I wear many hats, including Advisor, Mentor, NED, Keynote Speaker and Author. I am the founder of SMTW Advisory

Sam Killip
I have worked in digital marketing for 10 years, as a planner, a strategist and a research consultant. I currently work at askattest.com.

Editor

OpenClassrooms (formerly Le site du Zéro or SdZ) is a website that offers courses about computer science and entrepreneurship. Online courses can be made both by site staff, professors of universities or colleges partner as by its members.

Today, courses are available in several formats: MOOC (Massive Open Online Course), web text, e-book, book and video. The company delivers certifications for certain courses, including one recognized by the state in partnership with IESA multimedia.

Platform

OpenClassrooms (formerly Le site du Zéro or SdZ) is a website that offers courses about computer science and entrepreneurship. Online courses can be made both by site staff, professors of universities or colleges partner as by its members.

Today, courses are available in several formats: MOOC (Massive Open Online Course), web text, e-book, book and video. The company delivers certifications for certain courses, including one recognized by the state in partnership with IESA multimedia.

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