Disciplined Approach to Social Entrepreneurship

Course
en
English
21 h
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Source
  • From www.edx.org
Conditions
  • Self-paced
  • Free Access
  • Fee-based Certificate
More info
  • 7 Sequences
  • Introductive Level

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Course details

Syllabus

Module 1 - Fundamentals of social entrepreneurship (Part 1)

  • identify the key features of social entrepreneurship
  • differentiate between social entrepreneurship and traditional entrepreneurship

Module 2 - Fundamentals of social entrepreneurship (Part 2)

  • identifythe key motivations of social entrepreneurs
  • describe the importance of social entrepreneurships in relation to consumers, communities and societies

Module 3 – Design thinking for social entrepreneurship

  • identify the key stages of design thinking
  • understand the role of design thinking in entrepreneurship and social innovation
  • use design thinking to generate solutions for a social problem

Module 4 – Disciplined approach to social entrepreneurship (Part 1)

  • create valuable specificity through market segmentation and defining a beachhead market
  • develop an end user profile using multiple personas who share your values
  • calculate your potential total addressable market

Module 5 – Disciplined approach to social entrepreneurship (Part 2)

  • define the customer experience directly related to the product or services you are providing
  • quantify the unique value you bring to your target customer using use-case diagrams
  • map the process needed to acquire customers/end users

Module 6 - Disciplined approach to social entrepreneurship (Part 3)

  • develop a business model that incorporates your social values
  • determine how you will overcome common obstacles in getting your product/service adopted by customers
  • identify and test key assumptions in the business model

Prerequisite

None.

Instructors

Subra Ananthram
Associate Professor
Curtin University

Chris Rawson
Associate Professor
Curtin University

Jo Li Tay
Associate Lecturer
Curtin University

Danelle Cross
Head of Executive Education
Curtin University

Editor

Curtin University is the largest tertiary education institution in Western Australia. Its main campus is in Perth, Western Australia. Founded in 1966, it was first known as the Western Australian Institute of Technology (WAIT) and from 1986 as Curtin University of Technology before taking its current name in 2010. It is named after John Curtin, Prime Minister of Australia during the Second World War.

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