Digital Transformations
list 4 sequences
assignment Level : Introductive
chat_bubble_outline Language : English
language Subtitles : Vietnamese
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Key information

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About the content

Information Technology (IT) is fast changing the world around us. This course will provide you an understanding of IT-enabled changes in the business environment, and how insightful executives leverage IT to create value and win competitive battles. The course is divided into three parts – the first part of the course focuses on the industry impacts of technological innovation. Here, we will explore competition and business models in the high-tech industry, using examples of companies like Google, Apple and Facebook. We will also explore competitive dynamics of industries that consume significant technology with emphasis on how technology has disrupted industries such as music, media and education. The second part of the course focuses on how IT transforms cost structures of firms by helping them build information capabilities that significantly increase value chain efficiency. The final part of the course will focus on the impact of IT on innovation and decision-making within firms that, ultimately impacts revenue growth.

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Syllabus

  • Week 1 - Technology-Enabled Disruptions
    In this module, you will learn about some of the technological forces that are leading disruption in today’s business environment, and why incumbents in an industry fail to recognise or respond to change that is potentially disruptive. Why did Barnes & Noble g...
  • Week 2 - Online Business Models
    This module will talk to you about platform mediated business networks, a class of business models that characterise a variety of digital goods companies like Facebook, Apple, Amazon etc. knowledge of this class of business models will help you design business...
  • Week 3 - Designing Information Capabilities for Competitive Advantage
    This module highlights the role of IT in designing information capabilities that provide end-to-end visibility in your value chain. A capability that drives the competitive advantage of companies like Walmart and Amazon. We’ll outline the ingredients of this ...
  • Week 4 - Social Networks and Enterprise 2.0
    This module of the course will talk about a class of technologies called Network IT that facilitate unstructured interactions in the firm and in the process, aggregate information and knowledge that is dispersed across the firm. You will learn about leveraging...
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Instructors

Deepa Mani
Associate Professor and Executive Director, Srini Raju Centre for IT and the Networked Economy
Information Systems

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Content designer

Indian School of Business
The Indian School of Business has successfully put India on the global map of management education by nurturing young leaders with an understanding of developing economies and the society at large. Through innovations in curricula and pedagogy to reflect the shifting business landscape, the ISB is committed to providing the best venue for management education to meet the growing need to develop young leaders who can manage global challenges.
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Platform

Coursera

Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California. 

Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.

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Best review

Very good course. I really enjoyed the assignments. I had to do reasonable amount of study to answer the questions. Thanks to the Professor.

Published on February 13, 2018
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on the February 16, 2018
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Content is Excellent, but the Peer reviews and ratings needs revision.I had to rejoin 3 sessions just because i couldnt get reviews on time.

on the February 13, 2018
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Very good course. I really enjoyed the assignments. I had to do reasonable amount of study to answer the questions. Thanks to the Professor.

on the February 7, 2018
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Loved the course and it's pace. Just the right amount of detail I was looking for. Explained very well with relevant examples and case studies.

on the January 30, 2018
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Excellent overview & great starting point to comprehend all that Digital transformation is happening around us. It is well dispersed with lectures, reading materials quizzes & peer graded assignments. Deepa Mani's delivery is awesome & takes you back to your college days. Thank you for making so comprehensive learning. This was my first course & I am kind of hooked on to this now for next few months.

on the January 29, 2018
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Prof. Mani is an excellent storyteller with a deep understanding of her subject.She talks about highly relevant subjects in a compelling and fascinating manner that makes learning easy and enjoyable.