Digital Strategy and Action

Course
en
English
16 h
This content is rated 5 out of 5
Source
  • From www.edx.org
Conditions
  • Self-paced
  • Free Access
  • Fee-based Certificate
More info
  • 4 Sequences
  • Introductive Level

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Course details

Syllabus

  • Apply the five tests of a great entrepreneurial idea
  • Use prototypes to discover the best product/market fit
  • Maintain control by varying capital sources at four stages of startup development
  • Win market share by delivering customers a quantum value leap
  • Build a culture that attracts top talent and turns customers into advocates
  • Chain five vectors into a sustainable growth trajectory

Prerequisite

None.

Instructors

Peter Cohan
Lecturer of Strategy
Babson College

Editor

Founded in 1919, Babson College is the top-ranked college for entrepreneurship education. We believe that entrepreneurship is the most positive force on the planet for generating sustainable economic and social value, and Babson is a dynamic living and learning laboratory where more than 3,000 students from over 70 countries work together with faculty and staff to address the problems of business and society. In our collaborative community, students gain the fundamental business skills and liberal arts knowledge necessary to cultivate an entrepreneurial mindset. They then use that mindset to put what they learn into practice, making an impact on campus and around the world.

Platform

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