- From www.futurelearn.com
Digital Media Analytics: Using Data from Owned Media
Closed
Course
en
English
12 h
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- 2 Sequences
- Introductive Level
- Starts on April 7, 2019
- Ends on April 21, 2019
Course details
Syllabus
- Introducing social media auditing
- Using social media audits to improve your social media
- Understanding social media audit categories
- Differences between owned, earned and paid media
- Performing a social media audit
- Social media audit templates
- Tools and metrics for social media audits
- Digital marketing campaign metrics
- Facebook insights
- Twitter, LinkedIn, Instagram, and Google analytics
Prerequisite
This course is for professionals looking to advance their careers and learn more about social media and digital media analytics.
What software or tools do you need?
Everything you need to succeed in this course can be downloaded for free. There is no special prior experience or knowledge required to participate. To make the most of this course, you will need to: ensure you have a Google account to make use of Google sheets; ensure you have a Twitter account; use a laptop or desktop computer. You will also need to know some technology.
Instructors
Sorin Adam Matei
Dr. Matei is the College of Liberal Arts Associate Dean of Research and Professor of Communication in the Brian Lamb School of Communication at Purdue University.
Jessica Welch
I am a Ph.D. candidate in the Brian Lamb School of Communication at Purdue University. My research interests include pedagogy and social media interaction.
Editor
Purdue University is a public university located in West Lafayette, Tippecanoe County, Indiana, USA.
It was founded on 6 May 1869 and in 2012 had over 39,000 students. It is known as the "Cradle of Astronauts" for having trained twenty-two future astronauts, including Neil Armstrong and Eugene Cernan. Many of the CEOs of Forbes 500 companies also graduated from Purdue University.
Platform
FutureLearn is a massive open online course (MOOC) learning platform founded in December 2012.
It is a company launched and wholly owned by The Open University in Milton Keynes, England. It is the first UK-led massive open online course learning platform, and as of March 2015 included 54 UK and international University partners and unlike similar platforms includes four non-university partners: the British Museum, the British Council, the British Library and the National Film and Television School.
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