- From www.futurelearn.com
Digital Media Analytics: Paid Media
Closed
Course
en
English
12 h
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- 2 Sequences
- Introductive Level
- Starts on May 19, 2019
- Ends on June 8, 2019
Course details
Syllabus
- Introduction to Paid media
- How can a business benefit from using Paid media
- Social media advertising and returns on investment
- Google Adwords
- Facebook Ads
- Twitter Ads
- Youtube Ads
- Using keywords
- Differences between campaign, ad set, and ad
Prerequisite
This course is for professionals looking to advance their careers and learn more about social media and digital media analytics.
To make the most of this course, you will need to: ensure you have a Google account to make use of Google analytics. It is helpful if you have access to a business Facebook, Twitter, and Youtube account. You will also need to use a laptop or desktop computer. You will also need to know some technology.
Editor
Purdue University is a public university located in West Lafayette, Tippecanoe County, Indiana, USA.
It was founded on 6 May 1869 and in 2012 had over 39,000 students. It is known as the "Cradle of Astronauts" for having trained twenty-two future astronauts, including Neil Armstrong and Eugene Cernan. Many of the CEOs of Forbes 500 companies also graduated from Purdue University.
Platform
FutureLearn is a massive open online course (MOOC) learning platform founded in December 2012.
It is a company launched and wholly owned by The Open University in Milton Keynes, England. It is the first UK-led massive open online course learning platform, and as of March 2015 included 54 UK and international University partners and unlike similar platforms includes four non-university partners: the British Museum, the British Council, the British Library and the National Film and Television School.
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