Digital Media Analytics: Paid Media
Purdue University
Futurelearn
date_range Starts on May 20, 2019
event_note End date June 9, 2019
list 2 sequences
assignment Level : Introductive
chat_bubble_outline Language : English
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Key informations

credit_card Free access
verified_user Fee-based Certificate
timer 12 hours in total

About the content

Ensure your social media campaigns are effective
On this course you will learn how to look closely at how your social media ad campaigns perform, how they can be improved, and expanded. You will consider how social media campaigns affect your website and learn more about the various ways your website can be used to capture social media buzz if content is properly tagged and tracked. You will also discover the richness and depth of the data provided by Google tracking and how you can enable your site to track data through Google Analytics.

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Prerequisite

This course is for professionals looking to advance their careers and learn more about social media and digital media analytics.

To make the most of this course, you will need to: ensure you have a Google account to make use of Google analytics. It is helpful if you have access to a business Facebook, Twitter, and Youtube account. You will also need to use a laptop or desktop computer. You will also need to know some technology.

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Syllabus

  1. Introduction to Paid media
  2. How can a business benefit from using Paid media
  3. Social media advertising and returns on investment
  4. Google Adwords
  5. Facebook Ads
  6. Twitter Ads
  7. Youtube Ads
  8. Using keywords
  9. Differences between campaign, ad set, and ad
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Content designer

Purdue University is a world-renowned, public research university that advances discoveries in science, technology, engineering and math.

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Platform

FutureLearn is a massive open online course (MOOC) learning platform founded in December 2012.

It is a company launched and wholly owned by The Open University in Milton Keynes, England. It is the first UK-led massive open online course learning platform, and as of March 2015 included 54 UK and international University partners and unlike similar platforms includes four non-university partners: the British Museum, the British Council, the British Library and the National Film and Television School.

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