Digital Marketing Channels: The Landscape

Digital Marketing Channels: The Landscape

Course
en
English
16 h
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Source
  • From www.coursera.org
Conditions
  • Self-paced
  • Free Access
More info
  • 4 Sequences
  • Introductive Level

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Course details

Syllabus

  • Week 1 - Course Overview and Digital and Content Marketing Strategy
    In this module, you will become familiar with the course, your instructor, your classmates, and our learning environment. The orientation also helps you obtain the technical skills required for the course.
  • Week 2 - Combining Traditional and Digital Media
    You will learn about the marketing channel landscape, which will cover both traditional and digital channels, and explore digital media channels and their pros and cons.
  • Week 3 - Research and Pitch Your Plan
    In this module, you will learn two key components of marketing, market research and pitching your marketing plan, and how both of these facets of marketing have been shaped by digital channels.
  • Week 4 - Looking Forward in the Digital Space
    You will learn the current state of the art in the digital landscape, as well as trends that will affect the landscape’s future by exploring new technologies, their rate of adoption, and how this affects today’s marketers and the brands that they represent.

Prerequisite

None.

Editor

The University of Illinois at Urbana-Champaign was founded in 1867 (UIUC). The main campus of the University of Illinois is located in the twin cities of Champaign and Urbana, two hundred kilometres south of Chicago. 

This major university is ranked among the most prestigious in the world by various measurements, such as the Center for World University Rankings, which place it 22nd worldwide for the period 2020-21.

Platform

Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California. 

Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.

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