- From www.coursera.org
Digital Media and Marketing Strategies
Course
en
English
40 h
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- Self-paced
- Free Access
- Fee-based Certificate
- 4 Sequences
- Introductive Level
Course details
Syllabus
- Week 1 - Course Overview and Optimizing Your Digital Assets
In this module, you will learn the best practices for successful online copywriting and SEO, how specialized search can affect your rankings, and how to plan, set up, and run your own search campaign. - Week 2 - Online and Video Marketing
In this module, you will learn how and where to place your online advertising, the process of producing successful online videos, and paid, earned, and owned methods of promoting online video. - Week 3 - Social and Email Marketing
In this module, you will learn the best ways to engage with audiences on social channels, social media strategy creation and execution, how to plan and execute an email campaign, and the effective campaign measurement. - Week 4 - Putting It All Together for Your Digital Plan
In this module, you will learn a variety of mobile messaging channels and applications, the role that mobile plays in an integrated marketing strategy, how to track mobile activity, how to optimize your digital plan, and the best practices in digital.
Prerequisite
None.
Instructors
Mike Yao
Associate Professor of Digital Media
Charles H. Sandage Department of Advertising
Editor
The University of Illinois at Urbana-Champaign was founded in 1867 (UIUC). The main campus of the University of Illinois is located in the twin cities of Champaign and Urbana, two hundred kilometres south of Chicago.
This major university is ranked among the most prestigious in the world by various measurements, such as the Center for World University Rankings, which place it 22nd worldwide for the period 2020-21.
Platform
Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California.
Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.
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