Digital Business Models

Digital Business Models

Course
en
English
8 h
This content is rated 3.875 out of 5
Source
  • From www.coursera.org
Conditions
  • Self-paced
  • Free Access
  • Fee-based Certificate
More info
  • 4 Sequences
  • Introductive Level

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Course details

Syllabus

  • Week 1 - Introduction to Digital Business Models
    The first module will introduce the concept of digital business models. Digital business models will be used as a tool to explain the rise of internet mega brands and how companies can innovate in the digital era.
  • Week 2 - How Internet companies use digital business models
    The module builds on the concept of the Digital Business Models to analyze how Apple, Google, Facebook, Amazon and several other internet-era incumbents are using digital business models to create, deliver, capture and defend value. The module ends with an int...
  • Week 3 - Developers as the new Decision Makers
    In this module we‘ll discuss how and why developers are emerging as the new decision makers.
  • Week 4 - Developers as the Engine of Digital Business Models
    In this module we‘ll discuss how developers are the engine of Digital Business Models and how companies from Amazon to Walgreens are working with developers to create, deliver, capture and defend value.

Prerequisite

None.

Instructors

Andreas Constantinou
Adjunct Professor
Department of Informatics

Editor

Lund University was founded in 1666 and for a number of years has been ranked among the world’s top 100 universities. The University has 47 700 students and 7 500 staff based in Lund, Sweden. We are united in our efforts to understand, explain and improve our world and the human condition.

Platform

Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California. 

Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.

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