- From www.coursera.org
Digital business - Act on the digital world
- Self-paced
- Free Access
- Fee-based Certificate
- 3 Sequences
- Intermediate Level
- Subtitles in English
Course details
Syllabus
Big Picture
Hello! We are delighted to welcome you to this course. During the next 3 weeks, we will show you how to act in the digital world. Let's start by providing you with information on the topics covered during the first week: the idea that digital technology triggers a profound change in companies is largely accepted. There is indeed no question that the digital world is profoundly changing business life. Everyone is now on the same page. But with the digital world come a lot of misconceptions and buzzwords. You can no longer get by with these commonplaces or general ideas. You need to gain a detailed understanding of the main new management paradigms: new marketing approaches, the role of data in data-driven management, large businesses’ struggle to innovate, etc. This will give you precise insight into changes at work. Without precision, it is difficult to understand. Without understanding, it is impossible to act.
Operational Area
Hello! We hope you enjoyed the first week of the course. Welcome to the second week of the course. Many online businesses’ success is owed to high-quality execution by the teams in charge of the product or service delivered. Conquests are made thanks to talents who are ready to effectively pitch their start-up anytime, anywhere, can win masses of clients with no budget, and know-how to retain them and scale up their beta tester base. In order to take on the digital world, you will need to master all the pitching, client acquisition, and scaling techniques.
Focus Area
Hello! The end of the course is approaching. You have one week left. During this third and last week, we would like to focus on specific transformations. Digital-driven changes are both generic and specific. Most transformations apply to all industries, equally and without exception. But in some industries or places, digital transformations are singular and atypical. To be a player in the digital world, you will need to master both the transformations common to all industries and the transformations at work on certain verticals. Retail and the sharing economy are emblematic of markets where specific transformations are unfolding.
Prerequisite
Instructors
Valérie Fernandez
Professor
Management Science
Rémi Maniak
Full-Time Professor
Innovation Management
Thomas Houy
Associate Professor
Management Science
Editor
The Institut Mines-Télécom is a major public player in higher education, research and innovation in the fields of engineering and management.
It is made up of 10 Mines and Télécom grandes écoles under the supervision of the Minister for Productive Recovery (Mines Albi, Mines Alès, Mines Douai, Mines Nantes, Mines ParisTech, Mines Saint-Etienne, Télécom Bretagne, Télécom École de Management, Télécom ParisTech, Télécom SudParis) and two subsidiary schools (Télécom Lille and Eurecom). It has a special relationship with two strategic partners, Mines Nancy, part of the University of Lorraine, and Armines.
Institut Mines-Télécom is at the forefront of educational innovation. It is the leading group of engineering schools in France, graduating 8% of engineers each year.
Its open online courses are part of a movement to create and lead communities for initial and lifelong learning. Institut Mines-Télécom will contribute to this movement and will involve all of its stakeholders: teacher-researchers, students and future students, graduates, companies and, more generally, all learners interested in the Institute's areas of specialisation.
Platform
Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California.
Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.