- From www.coursera.org
Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
Course
en
English
40 h
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- Self-paced
- Free Access
- Fee-based Certificate
- 4 Sequences
- Introductive Level
Course details
Syllabus
- Week 1 - Course Overview and Digital Influence on Marketing
In this module, you will become familiar with the course, your instructor, your classmates, and the learning environment. The orientation also helps you obtain the technical skills required for the course. Then you will learn the short history of digital techn... - Week 2 - Basics of Web Analytics
In this module, you will learn the basic concepts of marketing analytics which includes variety of marketing analytics tools and numerous types of brand problems. - Week 3 - Basic Analytics Techniques and the Data
In this module, you will develop a deep understanding of consumers, their web interactions with brands, and different analytics tools to measure those interactions. - Week 4 - Promise and Pitfalls of Digital Data
In this module, you will develop an in depth understanding of New Media data and become equipped to describe the overall marketing analytics process and challenges.
Prerequisite
None.
Instructors
Kevin Hartman
Visiting Professor & Head of Analytics at Google
College of Business
Editor
The University of Illinois at Urbana-Champaign was founded in 1867 (UIUC). The main campus of the University of Illinois is located in the twin cities of Champaign and Urbana, two hundred kilometres south of Chicago.
This major university is ranked among the most prestigious in the world by various measurements, such as the Center for World University Rankings, which place it 22nd worldwide for the period 2020-21.
Platform
Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California.
Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.
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