- From www.coursera.org
Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship
Course
en
English
Subtitles available
12 h
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- Self-paced
- Free Access
- Fee-based Certificate
- 4 Sequences
- Introductive Level
- Subtitles in Spanish, Portuguese, Chinese
Course details
Syllabus
- Week 1 - Introduction to Innovation and Entrepreneurship
This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and entrepreneurship. - Week 2 - Entrepreneurial Mindset, Motivations, and Behaviors
This module explores entrepreneurial thinking with attention to entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors. - Week 3 - Industry Understanding
This module examines how to recognize entrepreneurial opportunities based on market conditions and industry factors. - Week 4 - Customer Understanding and Business Modeling
This module introduces approaches to understanding customers, developing compelling solutions, and crafting winning business models.
Prerequisite
None.
Instructors
Dr. James V. Green
Director of Entrepreneurship Education
Maryland Technology Enterprise Institute
Editor
The University of Maryland is the state's flagship university and one of the nation's leading public research universities. A world leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs.
Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of national academies and a large number of Fulbright scholars. The institution has an operating budget of $1.8 billion, raises $500 million a year in external research funding and recently completed a $1 billion fundraising campaign.
Platform
Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California.
Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.
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