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list 4 sequences
assignment Level : Intermediate
chat_bubble_outline Language : English
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timer 10 hours in total

About the content

There you are: you have a venture idea, which seems reasonably good. Or not, and then, you may want to follow my first MOOC, Decode the entrepreneur's DNA, which will help you to find an idea.

Well, if you have this idea, then the next step is to transform that promising opportunity into a real life venture! This is where the real challenge starts for the entrepreneur, and this is where the subtle chemistry of entrepreneurial success mostly lies. 

And the key is to get out of your building ! Go meet your customers, and try to find what they want, what they need and what they would buy. Having good ideas, identifying big problems and shaping them into promising opportunities is important, carrying a vision is good, even crucial... But is not the toughest part of the entrepreneurial journey. You should now bring your idea to life, and I would like to suggest a 4-times path :

  • Define your market? Who will you sell to?
  • Prototype your ideas: it's the only way to see if an idea works.
  • Build your business model thanks to the framework I will give you.
  • Think strategic, think ahead, and identify your potential issues!
  • There is some work left to do, let's do it together. 

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Part #1 - Characterize your market
1. The Sweetch case
2. Analysing the Sweetch case
3. Why bother yourself about the market?
4. Differentiate the various levels of market
5. Assessing the addressable market: the process?
6. Assessing the addressable market: the value proposition
7. Assessing the addressable market: profiling the customer ?
8. Assessing the addressable market: the remaining questions?
9. Assessing the addressable market: what to remember?
10. Find information
11. Summing up
Activity: Characterize a market

Part #2 - Test and prototype your idea
1. From the idea to the product
2. Conceive your MVP
3. Learn from designers about how to prototype
4. Don’t forget about pivoting
5. How Let It Wave pivoted 5 times throughout its life ?
6. Summing up

Part #3 - Use the business model as a guide for execution
1. What is the business model framework?
2. Part 1 of the business model framework
3. Part 2 of the business model framework
4. Optiways Business case
5. Let’s apply the framework to a real opportunity
6. Summing up
Activity: Build a business model

Part #4 - Leverage the business model for early strategic thinking
1. How business model decisions impact strategy?
2. The value as a subsystem
3. What can we learn from Dell and other about the organization as a subsystem?
4. Discover how the economic subsystem can lower adoption hurdles
5. Keep in mind the strategic dynamic of the system
6. Summing up
7. Conclusion

Certificate of achievement



Bruno Martinaud
Bruno Martinaud, serial entrepreneur, teaches Entrepreneurship and Innovation at the Polytechnique School of Engineering


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École Polytechnique

École polytechnique (also known by the nickname " X ") is a French public institution of higher education and research, located in Palaiseau near Paris. It is one of the French Grandes écoles, and is renowned for its four-year undergraduate Ingénieur Polytechnicien degree in science and engineering. Students are usually admitted after two years of selective university-level preparation in mathematics and physics or after a Bachelor of Sciences (Licence in French educative system).

Polytechnique was established in 1794 by the mathematician Gaspard Monge during the French Revolution, and became a military academy under Napoleon I in 1804. Today, the institution still runs under the supervision of the French ministry of Defence. Initially located in the Latin Quarter of central Paris, the establishment was moved in 1976 to Palaiseau on the Saclay Plateau, southwest of Paris.

Polytechnique is a founding member of ParisTech, a grouping of leading Paris-area engineering colleges established in 2007. In 2014 it became a founding member as well as the head of multidisciplinary technology and innovation institute, the confederal "University of Paris in Saclay". Among its alumni are three Nobel prize winners, one Fields Medalist, three Presidents of France and many CEOs of French and international companies.




OpenClassrooms (formerly Le site du Zéro or SdZ) is a website that offers courses about computer science and entrepreneurship. Online courses can be made both by site staff, professors of universities or colleges partner as by its members.

Today, courses are available in several formats: MOOC (Massive Open Online Course), web text, e-book, book and video. The company delivers certifications for certain courses, including one recognized by the state in partnership with IESA multimedia.

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