Develop your venture

10 h
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  • 4 Sequences
  • Intermediate Level

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Course details


Part #1 - Characterize your market
1. The Sweetch case
2. Analysing the Sweetch case
3. Why bother yourself about the market?
4. Differentiate the various levels of market
5. Assessing the addressable market: the process?
6. Assessing the addressable market: the value proposition
7. Assessing the addressable market: profiling the customer ?
8. Assessing the addressable market: the remaining questions?
9. Assessing the addressable market: what to remember?
10. Find information
11. Summing up
Activity: Characterize a market

Part #2 - Test and prototype your idea
1. From the idea to the product
2. Conceive your MVP
3. Learn from designers about how to prototype
4. Don’t forget about pivoting
5. How Let It Wave pivoted 5 times throughout its life ?
6. Summing up

Part #3 - Use the business model as a guide for execution
1. What is the business model framework?
2. Part 1 of the business model framework
3. Part 2 of the business model framework
4. Optiways Business case
5. Let’s apply the framework to a real opportunity
6. Summing up
Activity: Build a business model

Part #4 - Leverage the business model for early strategic thinking
1. How business model decisions impact strategy?
2. The value as a subsystem
3. What can we learn from Dell and other about the organization as a subsystem?
4. Discover how the economic subsystem can lower adoption hurdles
5. Keep in mind the strategic dynamic of the system
6. Summing up
7. Conclusion

Certificate of achievement




Bruno Martinaud
Bruno Martinaud, serial entrepreneur, teaches Entrepreneurship and Innovation at the Polytechnique School of Engineering


École Polytechnique combines research, teaching and innovation at the highest scientific and technological level in the world to meet the challenges of the 21st century. The leading French engineering school for over 200 years, its training promotes a culture of multidisciplinary scientific excellence, open to a strong humanist tradition.

It was founded in 1794 by the French National Convention under the name École centrale des travaux publics, and militarised in 1804 by Napoleon I. Originally located in Paris, the school has been in Palaiseau (Essonne) since 1976, at the heart of the Paris-Saclay technology cluster. It has the status of a public scientific, cultural and professional establishment (EPSCP-GE), is a military grande école whose engineering course is supervised by the Ministry of the Armed Forces and is a founding member of the Paris Polytechnic Institute.


OpenClassrooms (formerly Le site du Zéro or SdZ) is a website that offers courses about computer science and entrepreneurship. Online courses can be made both by site staff, professors of universities or colleges partner as by its members.

Today, courses are available in several formats: MOOC (Massive Open Online Course), web text, e-book, book and video. The company delivers certifications for certain courses, including one recognized by the state in partnership with IESA multimedia.

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