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- Free Access
- Fee-based Certificate
Design Practice in Business: Spark Innovation like a Designer
Archived
Course
en
English
15 h
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- 5 Sequences
- Introductive Level
Course details
Syllabus
Week 1: You will learn why design practices are valuable to businesses and be familiarized with innovation KPIs used by different businesses. The assignment of this week will include creating a personalized story in which you will describe how design is relevant for business and how this relates to the different design practices.
Week 2: You will learn to analyze the current state of a company, its businesses context and customer experience. For this, you will create your own customer journey map and stakeholder map. From this you will learn to discover new creative, promising opportunities.
Week 3:You will transform the analysis results and business opportunity discovered in the previous week into a viable concept. In this week you will also reflect on the impact these processes have on the organization.
Week 4: You will dive into product marketing aspects – Why some new products succeed while others fail miserably. You’ll assess the importance of a proficient launch and branding strategy for new products and reflect on the relationships among innovation, branding and design. You will build a distinctive and convincing positioning statement for the concept that you developed in week 3.
Week 5: You will reflect on the different design practices learned in the past weeks and see which methods can bring most value to your business.
Week 2: You will learn to analyze the current state of a company, its businesses context and customer experience. For this, you will create your own customer journey map and stakeholder map. From this you will learn to discover new creative, promising opportunities.
Week 3:You will transform the analysis results and business opportunity discovered in the previous week into a viable concept. In this week you will also reflect on the impact these processes have on the organization.
Week 4: You will dive into product marketing aspects – Why some new products succeed while others fail miserably. You’ll assess the importance of a proficient launch and branding strategy for new products and reflect on the relationships among innovation, branding and design. You will build a distinctive and convincing positioning statement for the concept that you developed in week 3.
Week 5: You will reflect on the different design practices learned in the past weeks and see which methods can bring most value to your business.
Prerequisite
None.
Instructors
Dirk Snelders
Professor of Organising Product and Service Design
TU Delft
Giulia Calabretta
Assistant Professor in Strategic Value of Design
Delft University of Technology
Christine De Lille
Assistant Professor in Designing User-Centred Organisations
TU Delft
Boris Eisenbart
Assistant Professor of Design Theory and Methodology
TU Delft
Erik Jan Hultink
Professor of New Product Marketing
TU Delft
Roland van der Vorst
Professor of Strategic Design for Brand Development
TU Delft
Pinar Cankurtaran
Assistant Professor of New Product Marketing
TU Delft
Editor
Delft University of Technology (in Dutch: Technische Universiteit Delft), better known as TU Delft, is the oldest and largest public university in the Netherlands.
It is based in Delft, in the Netherlands. In the QS World University Rankings 2022, it is ranked among the top 10 engineering and technology universities in the world. In architecture and civil engineering, it was ranked 2nd in the world, after MIT (Massachusetts Institute of Technology).
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