About the content
You want to start a business, but you’re not sure where to begin? Or perhaps you have a business idea to begin with, but you’re not sure how to take it to the next level? Or you’re not sure you have the qualities for becoming an entrepreneur?
Let’s brainstorm together to get you moving!
If you want to be an innovative entrepreneur, it doesn’t matter if you don’t have a business idea yet: the first thing you’ll need is a high level of motivation and a few personal skills. I would like to walk you through this process of becoming an entrepreneur by giving you some advice and methods, a few hints, and also inspiring stories of other entrepreneurs. By the end of the course, you will know how to recognize business opportunities and analyze their potential.
Once you are done, I will show you in two other courses how to build your venture project and then launch it.
You will have to work on yourself and learn how to find your way in the jungle of innovation !
Part #1 - Find your entrepreneurial skills
1. Entrepreneurship is all about people
2. The entrepreneur at a glance
3. Rules for driving in the dark
4. Don't get lost in the dark
5. Define your entrepreneurial profile
6. When to exit?
7. Summing up
8. Time to practice
Part #2 - Recognize opportunities
1. Challenge assumptions
2. How to look for ideas ?
3. Where to look for ideas?
4. Where else to look for ideas?
5. Summing up
Activity: Generate ideas
Part #3 - Analyze your ideas
1. Not every idea is a good idea
2. An online jewelry: Adamence
3. Is there an opportunity for starting a business?
4. Is it an opportunity accessible to a start-up?
5. The process
6. Let's assess Adamence's opportunity
7. Summing up
Activity: Assess your own idea
Certificate of achievement
Bruno Martinaud, serial entrepreneur, teaches Entrepreneurship and Innovation at the Polytechnique School of Engineering
École polytechnique (also known by the nickname " X ") is a French public institution of higher education and research, located in Palaiseau near Paris. It is one of the French Grandes écoles, and is renowned for its four-year undergraduate Ingénieur Polytechnicien degree in science and engineering. Students are usually admitted after two years of selective university-level preparation in mathematics and physics or after a Bachelor of Sciences (Licence in French educative system).
Polytechnique was established in 1794 by the mathematician Gaspard Monge during the French Revolution, and became a military academy under Napoleon I in 1804. Today, the institution still runs under the supervision of the French ministry of Defence. Initially located in the Latin Quarter of central Paris, the establishment was moved in 1976 to Palaiseau on the Saclay Plateau, southwest of Paris.
Polytechnique is a founding member of ParisTech, a grouping of leading Paris-area engineering colleges established in 2007. In 2014 it became a founding member as well as the head of multidisciplinary technology and innovation institute, the confederal "University of Paris in Saclay". Among its alumni are three Nobel prize winners, one Fields Medalist, three Presidents of France and many CEOs of French and international companies.
OpenClassrooms (formerly Le site du Zéro or SdZ) is a website that offers courses about computer science and entrepreneurship. Online courses can be made both by site staff, professors of universities or colleges partner as by its members.
Today, courses are available in several formats: MOOC (Massive Open Online Course), web text, e-book, book and video. The company delivers certifications for certain courses, including one recognized by the state in partnership with IESA multimedia.