Data Collection: Online, Telephone and Face-to-face
link Source: www.coursera.org
list 4 sequences
assignment Level : Introductory
chat_bubble_outline Language : English
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Key Information

credit_card Free access
verified_user Fee-based Certificate
timer 8 hours in total

About the content

This course presents research conducted to increase our understanding of how data collection decisions affect survey errors. This is not a “how–to-do-it” course on data collection, but instead reviews the literature on survey design decisions and data quality in order to sensitize learners to how alternative survey designs might impact the data obtained from those surveys. The course reviews a range of survey data collection methods that are both interview-based (face-to-face and telephone) and self-administered (paper questionnaires that are mailed and those that are implemented online, i.e. as web surveys). Mixed mode designs are also covered as well as several hybrid modes for collecting sensitive information e.g., self-administering the sensitive questions in what is otherwise a face-to-face interview. The course also covers newer methods such as mobile web and SMS (text message) interviews, and examines alternative data sources such as social media. It concentrates on the impact these techniques have on the quality of survey data, including error from measurement, nonresponse, and coverage, and assesses the tradeoffs between these error sources when researchers choose a mode or survey design.

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Syllabus

  • Week 1 - Module 1: Introduction, Classic Modes of Survey Data Collection
    In this lesson, you will be introduced to some key concepts about survey data collection methods that we will rely on throughout the course. By the end of this lesson, you should be well acquainted with the major sources of survey error and how these are affe...
  • Week 2 - Module 2: Self-administration, Online Data Collection
    This second lesson focuses on modes in which survey respondents self-administer questions and provide their responses directly to researchers. By the end of Lesson 2, you will understand the pros and cons of self-administered modes from the TSE perspective.
  • Week 3 - Module 3: Interviewers and Interviewing
    In this lesson, we explore the various roles interviewers take on beside asking questions and collecting answers, as well as some of the different approaches to interviewing that have been proposed and how they affect the accuracy of responses. By the end of ...
  • Week 4 - Module 4: Emerging modes, new data sources
    In this lesson, we focus on some new data collection modes such as mobile web surveys and SMS text interviews, as well as alternative data sources such as sensor data, administrative data, and social media. By the end of this lesson, you will have a sense of ...
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Instructors

Frederick Conrad, Ph.D.
Research Professor, Survey Methodology
Institute for Social Research

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Content Designer

University of Michigan
The mission of the University of Michigan is to serve the people of Michigan and the world through preeminence in creating, communicating, preserving and applying knowledge, art, and academic values, and in developing leaders and citizens who will challenge the present and enrich the future.
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Platform

Coursera

Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California. 

Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.

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