Data Analytics for Business
date_range Starts on August 19, 2019
event_note End date December 21, 2019
list 16 sequences
assignment Level : Advanced
chat_bubble_outline Language : English
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Key information

credit_card Free access
verified_user Fee-based Certificate
timer 160 hours in total

About the content

Today, businesses, consumers, and societies leave behind massive amounts of data as a by-product of their activities. Leading-edge companies in every industry are using analytics to replace intuition and guesswork in their decision-making. As a result, managers are collecting and analyzing enormous data sets to discover new patterns and insights and running controlled experiments to test hypotheses.

This course prepares students to understand business analytics and become leaders in these areas in business organizations. This course teaches the scientific process of transforming data into insights for making better business decisions. It covers the methodologies, issues, and challenges related to analyzing business data. It will illustrate the processes of analytics by allowing students to apply business analytics algorithms and methodologies to business problems. The use of examples places business analytics techniques in context and teaches students how to avoid the common pitfalls, emphasizing the importance of applying proper business analytics techniques.

After taking this course, students should be able to:
  • approach business problems data-analytically. Students should be able to think carefully and systematically about whether and how data and business analytics can improve business performance.
  • develop business analytics ideas, analyze data using business analytics software, and generate business insights.

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Prerequisite

CSE6040x, ISYE6501x, and each of their prerequisites

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Syllabus

SOFTWARE REQUIREMENTS

We will be learning business analytics with the help of open source and free software applications that are provided for educational use. Please follow instructions provided in their respective websites and install the following software in your personal laptop:
  • R – see https://www.r-project.org/
  • R Studio – see https://www.rstudio.com/
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Instructors

Sridhar Narasimhan
Professor
The Georgia Institute of Technology

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Content designer

The Georgia Institute of Technology
The Georgia Institute of Technology
assistant

Platform

Edx

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