About the content
Addressing the needs of your customers is the core factor of managing innovation successfully. Exactly this is the task of the first stages of an innovation project. In this course, you will learn about key concepts and methods of generating customer-centric business ideas and innovative concepts.
Often, the first stages of an innovation project are called "fuzzy", as they are considered to be less structured and less predictable. After this course, you will get a different perspective: You don’t need to rely on luck. Instead you’ll be able to manage the different stages of an innovation project:
Structuring the Innovation Process & The Frontend of Innovation
- What are different perspectives of structuring the innovation process?
- How to manage the “fuzzy” Frontend of Innovation?
- What are the most important methods of Trend Analysis and Opportunity Recognition?
- What is most important in the Strategy Phase?
- How to start an innovation project successfully?
- What are the key methods to gain important Market Insights?
- How to gather ideas by engaging in Co-Creation activities?
- How to evaluate concepts based on concept testing with customers or rapid experimentation?
After completing this course you will improve your career qualifications as Product Manager, Engineer, Process Manager and Marketing Manager. Learners from the industries of Product Management, Engineering, Innovation Management and Customer Relationship Management already completed the course as well as Consultants and Entrepreneurs.
This course is part of the "Managing Technology & Innovation: How to deal with disruptive change" MicroMasters program designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential, you will need to earn a Verified Certificate in each of the six courses of the RWTHx MicroMasters program.
No mandatory prerequisites but successful completion of MTI001x is beneficial.
- The nature of successful innovation processes
- How to manage the “fuzzy” Frontend of Innovation from opportunity recognition to concept validation
- How to transfer trends and insights from the external environment into your business
- How to understand what customers really want by identifying latent needs
Frank T. Piller
Head of the Technology and Innovation Management Group and Co-Director of the TIME Research Area
RWTH Aachen University
Harvard University, the Massachusetts Institute of Technology, and the University of California, Berkeley, are just some of the schools that you have at your fingertips with EdX. Through massive open online courses (MOOCs) from the world's best universities, you can develop your knowledge in literature, math, history, food and nutrition, and more. These online classes are taught by highly-regarded experts in the field. If you take a class on computer science through Harvard, you may be taught by David J. Malan, a senior lecturer on computer science at Harvard University for the School of Engineering and Applied Sciences. But there's not just one professor - you have access to the entire teaching staff, allowing you to receive feedback on assignments straight from the experts. Pursue a Verified Certificate to document your achievements and use your coursework for job and school applications, promotions, and more. EdX also works with top universities to conduct research, allowing them to learn more about learning. Using their findings, edX is able to provide students with the best and most effective courses, constantly enhancing the student experience.