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list 6 sequences
assignment Level : Intermediate
chat_bubble_outline Language : English
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credit_card Free access
verified_user Free certificate
timer 12 hours in total

About the content

Creativity is an acquired skill that improves with practice. Creativity changes the world and enriches people’s lives. It takes two skills: “discovery” - discovering new ideas, and “delivery” – implementing ideas, using proven tools and methods. This course, on “discovery”, will provide proven tools that will help you discover an endless stream of creative ideas.

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Week One: What is Creativity? - Your Creative Brain is a muscle: Use it! Definition of creativity; First encounter with the ZiZoZi (zoom in, zoom out, zoom in) methods; Creativity self-test; “Discover” and “Delivery” self-test; The imagination elevator; ZiZoZi in action; How to build your creativity ‘muscles’.

Week Two: Zoom in, Zoom out, Zoom in: More ZiZoZi in action; Creativity research; Approaches to Creativity; Model for Creative thinking; Do we foster creativity among children; Pablo Picasso – make creativity autotelic; On becoming Walter Mitty; Innovating by breaking the rules; Thomas Edison; George Bizet – Carmen; Best practice benchmarking; The power of Zoom Out

Week Three: Creativity in practice: The role of accidental discovery and serendipity; sharpening observation skills; Empathetic discovery; the role of failure in enhancing success. Zoom out: Collecting data through direct observation; The IDEO approach; taming wild ideas; How to ‘sell’ your ideas; How to be creative in large organizations; what is your ‘story’? Building powerful narratives. Case studies.

Week Four: Reinventing yourself: Creativity exercises; Research about creativity you can use; On reinventing yourself and your career; Secrets of Einstein, da Vinci and Edison; Humble masterpiece: Stories of creative breakthroughs; Ideas proposed by students; Course summary.



  • Shlomo Maital - Industrial Engineering

Content Designer

Technion - Israel Institute of Technology
The Technion – Israel Institute of Technology is one of the world's top science and technology research universities. The Technion was founded in 1912 and its main campus is located in Haifa, Israel



Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California. 

Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.

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