About the content
The Creative Box course has been named the Best MOOC Designed by a University or School and given the Teaser of the Year award by a jury of industry experts, HR managers and Internet users. The awards were given by My Mooc, Le Journal du Net (JDN) and Google France.
This course about innovation is richly illustrated with concrete real-life examples. You will be invited to learn from interviews with big businesses like PSA Peugeot Citroën, The CSA Institute, Bosch, Darty, SAP, and also young entrepreneurs from startups like TravelerCar; Cook-ease, Meat-me.
But what is innovation and how can you innovate? Can anyone do it, in business or in everyday life?
We think the answer to that question is yes, and we want to help you discover how you can innovate by sharing a simple process with you: four exploratory steps, creative but also realistic, designed to wake up the potential innovator in all of us.
W0 : Explore the platform and see how the course works
W1 : Defining a target user
W2 : Identifying the needs of your target user
W3 : Using creative methods to develop an innovative idea
W4: Defining the value of an innovative idea
The MOOC is aimed at:
- Anyone who wants to understand how innovations are created by companies
- Anyone who has an idea of innovation but does not know how to find the relevant target and how to make it marketable.
- Anyone who aims to launch an entrepreneurial project. Throughout this MOOC, you will have the opportunity to test out your capacity for finding innovative ideas. When your business is up and running, you and your business will benefit from your ability to reproduce the methods you will learn during this course.
- Engineers who understand the technological aspects of innovation and would like to improve their understanding of marketing and user aspects
DR. ORSOLYA SADIK-ROZSNYAI
Professor of Marketing at ESSCA
Dr. Orsolya Sadik-Rozsnyai creates and teaches modules on marketing innovation and creativity and guides students in the development of innovations.
Before joining ESSCA, she worked in the innovation field at PSA Peugeot Citroën, a major French automaker, for nearly 15 years. She has also supported a number of entrepreneurs through the startup process.
As well as holding degrees from two business schools, l’ESCE Paris and KVIF Budapest, she also earned a Master in Change Management and a Research Master in Management.
She completed her PhD in the innovation department at the CNAM (Conservatoire National des Arts et Métiers) in 2013, in Paris.
Her research is centered on consumer behavior with regard to innovations in a multinational environment.
École Supérieure des Sciences Commerciales d’Angers (ESSCA) is one of the top twenty business schools in France. Created in 1909 by the Dean of the Faculty of Law of the Catholic University of the West on the model of French Grandes Écoles, it was to become, over the course of the twentieth century, a highly selective graduate school in France and Europe.
The ESSCA Group conducts its activities by dividing its competencies into fields: logistics and trading strategy, finance/banks, social economics, automotive management, entrepreneurship and European integration. ESSCA has four campuses: ESSCA Angers, ESSCA Paris, ESSCA Budapest and ESSCA Shanghai.