- From open.sap.com
Copywriting: Improve User Experience One Word at a Time
Course
en
English
6 h
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- Self-paced
- Free Access
- 4 Sequences
- Introductive Level
Course details
Syllabus
In this course, you’ll learn why copy is so important for your users’ experience and how copywriting fits into the design-led development process. Domain experts provide insights and best practices, and by participating in the exercises, you’ll get practical experience in writing copy.
In This Course, You Will:
- Gain an understanding of the term copywriting and how it fits into the design-led development process
- Discover the importance of writing effective and compelling copy in your software
- Get the basics of copywriting, including using natural language to speak with your audience
- Understand the importance of terminology
- Learn best practices and tips for writing copy, and practice those skills with weekly exercises
- See how the copywriting process is implemented in SAP projects like Fiori
Prerequisite
None.
Instructors
Heather Halter
User Assistance Development Manager, SAP
Heather Halter has been a manager in the SAP central UA team for over 10 years. With almost 20 years in the software business, Heather has led global teams of UA and UX professionals in the transformation of information design.
She enjoys leading projects that help simplify and enhance the user experience, always keeping the user at the heart of the solution.
And :
- Andrea Anderson
- Bill Beard
- Sam Yen
- Doug Savage
- Crystal Ngai
- Sophia Marx
- Leslie MacKay
- Kieran Turley
- Susanne Wilding
- Sandra Chinoporos
- Elaina Williamson
Editor
openSAP is SAP’s innovative learning platform and a thought leader for Enterprise MOOCs (Massive Open Online Courses).
openSAP gives you maximum flexibility to learn at your convenience. Compared to traditional e-learning, it provides you with an engaging and effective learning experience through gamification and by connecting you with other learners and SAP experts.
openSAP courses are free of charge (except for optional system access) and are offered in English. See our openSAP course listings for more information.
Platform
openSAP is SAP’s innovative learning platform and a thought leader for Enterprise MOOCs (Massive Open Online Courses).
openSAP gives you maximum flexibility to learn at your convenience. Compared to traditional e-learning, it provides you with an engaging and effective learning experience through gamification and by connecting you with other learners and SAP experts.
openSAP courses are free of charge (except for optional system access) and are offered in English. See our openSAP course listings for more information.
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