Content Strategy for Professionals 1: Engaging Audiences for Your Organization

Course
en
English
12 h
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Source
  • From www.coursera.org
Conditions
  • Self-paced
  • Free Access
More info
  • 6 Sequences
  • Introductive Level

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Course details

Syllabus

In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important, strategic stories and information and by using proven tools and techniques to enhance an audience’s experiences and interest.

To earn a Verified Certificate, learners must watch the MOOC's videos, answer the Learning Questions that accompany each video, participate in the discussion forums, develop and complete a Case Study, and evaluate the cases of three other MOOC participants.

Prerequisite

None.

Instructors

  • John Lavine
  • - Medill School of Journalism, Media, Integrated Marketing Communications

Editor

Northwestern University is an American university located in Evanston (just north of Chicago), in the US state of Illinois. It is one of the most prestigious universities in the world, particularly for journalism, economics and theatre. The university has two campuses, one in Evanston (the main campus) and one in downtown Chicago.

Platform

Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California. 

Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.

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