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assignment Level : Introductive
chat_bubble_outline Language : English
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Key information

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timer 8 hours in total

About the content

The Capstone Project will let you demonstrate all that you have learned throughout the Content Strategy MOOCs. It is an exciting learning experience that takes you through developing an effective Content Strategy package to meaningfully understand its scope and impact.

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Syllabus

For the Capstone assignment, assume you have been selected to develop a Content Strategy for the section of Wish I Was There’s website for the region, people and culture where you live and work. You will need to create a visual mock-up of a webpage that appeals to the audiences you want to reach as well as a comprehensive plan to engage with them. 

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Instructors

  • John Lavine
  • - Medill School of Journalism, Media, Integrated Marketing Communications
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Content designer

Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.

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Platform

Coursera

Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California. 

Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.

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