- From academy.hubspot.com
Learn What Content Strategy is and How to Do It
Course
en
English
2 h
This content is rated 0 out of 5
- Self-paced
- Free Access
- 6 Sequences
- Introductive Level
Course details
Syllabus
The Power of Storytelling
3 videos (23 minutes)
Lindsay Thibeault
Planning a Long-Term Content Strategy
3 videos (29 minutes)
Andy Crestodina
Creating Topic Clusters and Pillar Pages
6 videos (42 minutes)
Justin Champion
How to Effectively Promote Content
4 videos (43 minutes)
Corey Braccialini
Measuring and Analyzing Your Content
5 videos (35 minutes)
Corey Braccialini
Developing a Growth Marketing Mentality
2 videos (11 minutes)
Sujan Patel
Prerequisite
None.
Editor
HubSpot is a US B2B company that develops and markets software for inbound marketing, sales and customer service. HubSpot was founded by Brian Halligan and Dharmesh Shah in 2003.
Its products and services include tools for customer relationship management, social media marketing, content management systems, lead generation, website audience measurement, search engine optimisation, chat and customer service.
It is headquartered in Cambridge, Massachusetts, USA. In May 2019, the company opened its ninth global office and first French office in Paris.
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