Content Strategy for Professionals: Managing Content

Content Strategy for Professionals: Managing Content

Course
en
English
3 h
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Source
  • From www.coursera.org
Conditions
  • Self-paced
  • Free Access
  • Fee-based Certificate
More info
  • 3 Sequences
  • Introductive Level

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Course details

Syllabus

  • Week 1 - Platforms and Design
    Module 1 looks at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design.
  • Week 2 - Social and Mobile Media
    Module 2 is dedicated to utilizing social and mobile media.
  • Week 3 - Managing Content and IP
    Module 3 brings together the prior weeks by focusing on managing content across your organization, the issues around insourcing/outsourcing content, as well as the some legal issues associated with Content Strategy.

Prerequisite

None.

Instructors

Candy Lee
Professor
Medill School of Journalism, Media, Integrated Marketing Communications

John Lavine
Founder, Professor and Director, Media Management Center

Randy Hlavac
Lecturer, Medill IMC; CEO, Marketing Synergy Inc

Editor

Northwestern University is an American university located in Evanston (just north of Chicago), in the US state of Illinois. It is one of the most prestigious universities in the world, particularly for journalism, economics and theatre. The university has two campuses, one in Evanston (the main campus) and one in downtown Chicago.

Platform

Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California. 

Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.

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