- From www.coursera.org
Content Strategy for Professionals: Expanding Your Content’s Reach
Course
en
English
3 h
This content is rated 0 out of 5
- Self-paced
- Free Access
- Fee-based Certificate
- 3 Sequences
- Introductive Level
Course details
Syllabus
- Week 1 - Utilizing Content Trends
Module 1 sets the stage by showing you how to utilize content trends to jump-start your organization's influence. - Week 2 - Social Networks and Digital Media
Module 2 shows you how to engage with multi-channel digital communities across all social media. - Week 3 - Interactivity and Gamification
Module 3 is all about enhancing your content with new interactivity tools and gamification.
Prerequisite
None.
Instructors
John Lavine
Founder, Professor and Director, Media Management Center
Candy Lee
Professor
Medill School of Journalism, Media, Integrated Marketing Communications
Randy Hlavac
Lecturer, Medill IMC; CEO, Marketing Synergy Inc
Editor
Northwestern University is an American university located in Evanston (just north of Chicago), in the US state of Illinois. It is one of the most prestigious universities in the world, particularly for journalism, economics and theatre. The university has two campuses, one in Evanston (the main campus) and one in downtown Chicago.
Platform
Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California.
Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.
This content is rated 4.5 out of 5
(no review)This content is rated 4.5 out of 5
(no review)Complete this resource to write a review