- From www.coursera.org
Content Strategy for Professionals: Engaging Audiences
Course
en
English
15 h
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- Self-paced
- Free Access
- Fee-based Certificate
- 3 Sequences
- Introductive Level
Course details
Syllabus
- Week 1 - Introduction to Content Strategy
Module 1 sets the stage by defining Content Strategy and setting up the three truths that limit, in a profound way, every person you want to reach with your content. - Week 2 - Audiences and Brand
Module 2 emphasizes why understanding your audience and being able to effectively segment them is crucial to getting your message across. It also addresses how to craft a core creative concept for a content brand. - Week 3 - Experiences and Voice
Module 3 is all about using content “experiences” to engage the people you want to reach and the fundamentals of creating an editorial voice.
Prerequisite
None.
Instructors
John Lavine
Founder, Professor and Director, Media Management Center
Candy Lee
Professor
Medill School of Journalism, Media, Integrated Marketing Communications
Randy Hlavac
Lecturer, Medill IMC; CEO, Marketing Synergy Inc
Editor
Northwestern University is an American university located in Evanston (just north of Chicago), in the US state of Illinois. It is one of the most prestigious universities in the world, particularly for journalism, economics and theatre. The university has two campuses, one in Evanston (the main campus) and one in downtown Chicago.
Platform
Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California.
Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.
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