Content, Advertising & Social IMC

Content, Advertising & Social IMC

Course
en
English
4 h
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Source
  • From www.coursera.org
Conditions
  • Self-paced
  • Free Access
  • Fee-based Certificate
More info
  • 4 Sequences
  • Introductive Level

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Course details

Syllabus

  • Week 1 - Content Strategy
    In this module, you will learn why content is an important component in social marketing. A panel of experts will debunk the paid/owned/earned media riddle and replace it with an integrated who/what/where approach.
  • Week 2 - Advertising
    In this module, you will learn how to develop platform-specific advertising messages to grow your market share.
  • Week 3 - Social Integrated Marketing Communications (IMC)
    In this module, you will learn an overview of the social integrated marketing communications strategy and how it is deployed. You will also learn tips to get your content to go viral and how to keep an audience coming back with gamification.
  • Week 4 - Measuring Your Social Programs
    In this module, you will learn how to develop and measure KPIs - Key Performance Indicators - for your social marketing programs.

Prerequisite

None.

Instructors

Randy Hlavac
Lecturer, Medill IMC; CEO, Marketing Synergy Inc

Editor

Northwestern University is an American university located in Evanston (just north of Chicago), in the US state of Illinois. It is one of the most prestigious universities in the world, particularly for journalism, economics and theatre. The university has two campuses, one in Evanston (the main campus) and one in downtown Chicago.

Platform

Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California. 

Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.

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