Introduction to Connected Strategy

Introduction to Connected Strategy

Course
en
English
12 h
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Source
  • From www.edx.org
Conditions
  • Self-paced
  • Free Access
  • Fee-based Certificate
More info
  • 6 Sequences
  • Intermediate Level

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Course details

Syllabus

MODULE 1

- Disruption in Sleep Medicine
- Three Horizons of Innovation
- Introduction to the Connected Strategy Framework
- The Magic of Connectivity: Disney
- Connected Strategy Framework: 2 Case Studies
- Connected Relationships and Connected Delivery Model
- The Fundamental Promise of Connected Strategies
- Value and Value Proposition
- The Efficiency Frontier

MODULE 2

- Five Different Customer Experiences
- Connected Customer Experience Example
- The Customer Journey
- Repeat to Push Out the Frontier
- Repeat and Competitive Advantage
- Four Levels of Customization

MODULE 3

- The Connected Producer
- The Connected Retailer, The Connected Market Maker, and the Crowd Orchestrator
- Peer to Peer Network Creators
- The Connected Strategy Matrix
- The Connected Toothbrush
- The Revenue Model: 5 Principles

MODULE 4

- Deconstructing Your Connected Strategy
- Classification Trees and Selection Tables
- Bottom-Up Innovation
- Why Talk About Disruption
- The Case of Imaging
- The Innovators Dilemma
- Connectivity and Disruption
- ConnectedStrategy Conclusion

Prerequisite

Familiarity with basic business concepts
This is a graduate level course

Instructors

Nicolaj Siggelkow
David M. Knott Professor of Management
The Wharton School of the University of Pennsylvania

Christian Terwiesch
Andrew M. Heller Professor of Management
The Wharton School of the University of Pennsylvania

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