- From www.edx.org
Introduction to Connected Strategy
- Self-paced
- Free Access
- Fee-based Certificate
- 6 Sequences
- Intermediate Level
Course details
Syllabus
MODULE 1
- Disruption in Sleep Medicine
- Three Horizons of Innovation
- Introduction to the Connected Strategy Framework
- The Magic of Connectivity: Disney
- Connected Strategy Framework: 2 Case Studies
- Connected Relationships and Connected Delivery Model
- The Fundamental Promise of Connected Strategies
- Value and Value Proposition
- The Efficiency Frontier
MODULE 2
- Five Different Customer Experiences
- Connected Customer Experience Example
- The Customer Journey
- Repeat to Push Out the Frontier
- Repeat and Competitive Advantage
- Four Levels of Customization
MODULE 3
- The Connected Producer
- The Connected Retailer, The Connected Market Maker, and the Crowd Orchestrator
- Peer to Peer Network Creators
- The Connected Strategy Matrix
- The Connected Toothbrush
- The Revenue Model: 5 Principles
MODULE 4
- Deconstructing Your Connected Strategy
- Classification Trees and Selection Tables
- Bottom-Up Innovation
- Why Talk About Disruption
- The Case of Imaging
- The Innovators Dilemma
- Connectivity and Disruption
- ConnectedStrategy Conclusion
Prerequisite
Familiarity with basic business concepts
This is a graduate level course
Instructors
Nicolaj Siggelkow
David M. Knott Professor of Management
The Wharton School of the University of Pennsylvania
Christian Terwiesch
Andrew M. Heller Professor of Management
The Wharton School of the University of Pennsylvania
Platform
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